Backpacks
Introducing the Medusa Backpack by coBRANDED ? a sleek and versatile essential for the modern professional. Personalise this tech-savvy bag with your logo to enhance brand visibility at meetings, conferences, and daily commutes. With features like a suspended laptop sleeve and ergonomic design, the Medusa Backpack is the perfect promotional product for boosting brand recognition and making a lasting impression. Perfect for employees, clients, or giveaways at tech events.
Backpacks
Introducing the Hedmark Commuter Backpack, a versatile solution for corporate commuters and digital nomads. Personalise with your logo for increased brand visibility at business events, conferences, or as employee gifts. Stay organized and on-the-go with its padded laptop protection, multiple pockets, and rolling luggage compatibility. Ideal for those always on the move!
Backpacks
Introducing the Toluca Backpack - your ultimate branding sidekick! Personalise this versatile pack for your next corporate event and watch your brand visibility soar. From airports to city streets, the Toluca Backpack ensures your logo stands out with every journey.
Backpacks
Introducing the Kemano Backpack: Stay prepared for any adventure with 100% waterproof construction, adjustable features, and a large waterproof pocket. Personalise this backpack to elevate your brand visibility and make a lasting impression at outdoor events or corporate retreats. Available in Black, Blue, Dark Grey, and Red to suit your brand's color scheme.
Backpacks
Introducing the Nautilus 25 Waterproof Backpack by coBRANDED, built to withstand any weather condition. Personalise it with your logo for maximum brand visibility at outdoor events, corporate retreats, or as employee gifts to showcase your brand rain or shine.
Backpacks
Introducing the Quito Sling Backpack - a versatile and functional promo product perfect for on-the-go professionals. Personalising with your logo will amplify brand visibility and boost recognition at events and tradeshows. A lightweight design with secure storage options, this backpack is ideal for work or leisure, ensuring your essentials are always within reach.
Backpacks
Introducing our sleek and versatile 300D polycanvas backpack, designed to keep you organized on-the-go. Customize with your logo for maximum brand visibility at corporate events or trade shows, ensuring your brand stands out among the crowd. Perfect for boosting brand awareness and recognition!
Backpacks
Introducing the Tirano backpack: a blend of style and functionality perfect for on-the-go branding. Personalise with your logo for increased brand visibility at corporate events or as employee incentives, ensuring your brand stands out wherever it goes. Ideal for trade shows, conferences, or team building activities.
Backpacks
Introducing the Pixel backpack - a versatile, sleek black backpack perfect for students, professionals, and travelers. Personalise it with your logo to boost brand visibility and recognition at any event or occasion. Equipped with patented smart USB interface, RFID protection, and TSA-friendly features, it's the best promo product to elevate your brand with style and functionality.
Backpacks
Introducing our premium 32L backpack, perfect for students, professionals, and travelers. Personalise this durable and comfortable backpack with your logo for increased brand visibility and recognition. Ideal for corporate events, trade shows, or employee gifts to showcase your brand in style.
Backpacks
Introducing the versatile laptop backpack by coBRANDED - a must-have accessory for students, professionals, and travelers. Personalising this sleek backpack with your logo can boost brand visibility and recognition at events, conferences, or employee gifts. Stand out with patented USB interface, RFID protection, and durable materials, while staying organized with multifunction pockets and dedicated laptop compartment. Elevate your brand with style and functionality in one go!
Backpacks
Introducing the Calibre Backpack - the perfect blend of style and functionality. Personalise with your logo to boost brand visibility at corporate events or as employee gifts. Stand out with its jacquard fabric, ample storage, and RFID protection, making it the ultimate business accessory.
Backpacks
Introducing the Commander Backpack - your ultimate travel companion customized with your logo. Ideal for corporate events, trade shows, or employee gifts to elevate brand visibility and create a lasting impression. Stay organised and on-the-go with its secure compartments and branded details, ensuring your brand stands out wherever you go!
Introducing the Bolt Backpack by coBRANDED - a sleek and secure essential for busy urban lifestyles. Personalise with your logo to make a lasting impression at trade shows, corporate events, or as employee gifts. Boost brand visibility and recognition with every use!
Backpacks
Introducing the Berg Large Backpack - your ultimate companion for everyday adventures. Personalise this spacious and tech-savvy backpack with your logo to elevate your brand visibility at events or as corporate gifts, ensuring your brand stands out in style and functionality. Perfect for trade shows, corporate retreats, or as employee incentives.
Backpacks
Introducing our sleek backpack perfect for daily essentials, now in vibrant Green! Personalise with your logo for maximum brand exposure at conventions, trade shows, or corporate events to boost visibility and recognition.
Promotional Backpacks: A Powerful Branding Tool
Promotional backpacks are an effective way for your business to gain exposure and foster brand recognition. They are practical, versatile items that can showcase your brand wherever the recipient goes. From students to professionals, commuters to adventurers, promotional backpacks offer a large surface area for your logo and provide excellent brand visibility.
Recent Trends in Promotional Backpacks in Australia
Minimalist and Sustainable Designs
Minimalism is dominating backpack design, with sleek, neutral-toned styles favoured over bulky, technical shapes. This shift towards understated aesthetics is especially popular among urban commuters and professionals. Consumers are also increasingly conscious of sustainability, with eco-friendly designs on the rise. Custom leather bags, recycled plastics, organic cotton, and biodegradable materials like mycelium leather are gaining traction.
Smart and Customisable Features
The market is seeing an increase in smart backpacks with innovative features such as interior lights, wireless charging, power banks, and real-time tracking tools. Customisation is also a key trend, with 55% of consumers willing to pay more for personalised options. Anti-theft backpacks, featuring slash-proof materials and hidden zippers, are another popular choice, addressing consumers' security concerns.
Practicality and Visual Appeal
Practicality remains essential, with multiple pockets, organisers, and adjustable padded straps topping the list of desirable features. Visual appeal is also a priority, with 60% of consumers seeking eye-catching designs. This trend transcends gender, with 61% of women and 59% of men valuing aesthetics.
Popular Printing Techniques
When branding promotional backpacks, consider the following printing techniques to ensure durability and visual appeal:
- Screen Printing: This cost-effective method uses ink to create a 3D effect, making it ideal for designs requiring bright colours. It is commonly used for children's backpacks.
- Digital Inkjet Printing: This technique is perfect for large quantities and short construction periods, offering high printing efficiency.
- Embroidery: Embroidery adds texture and a premium feel to your logo, making your brand stand out.
- Single-Colour Print: This durable finish feels 'painted on' and is a cost-effective option for simple designs.
Recommended for
- Employee Gifts: Promotional backpacks make excellent gifts for employees, especially those who travel, boosting morale and turning your staff into brand ambassadors.
- Giveaways and Contests: Using promotional backpacks as prizes creates positive associations with your brand and ensures regular brand exposure.
- Events: Providing custom backpacks at community events, school functions, or promotional events fosters a unified look and builds brand recognition.
- Custom Food Storage Containers: Pairing your backpack with a custom food storage container creates an appealing gift set for students and professionals.
Frequently Asked Questions
Q: What features should I look for in promotional backpacks?
A: Practicality and comfort are key. Look for multiple pockets, organisers, adjustable padded straps, and padded backs. These features ensure regular use, providing maximum brand exposure.
Q: Are promotional backpacks available in different styles and materials?
A: Yes, variety is essential in this market. You can choose from over 400 styles and various materials, including cotton, polycanvas, and polyester, to suit your target audience and budget.
Q: Can I get help with the design process?
A: Absolutely. We offer personalised assistance to ensure a unique and professional result. Our team can help with artwork revision or design a logo from scratch.
Q: Are promotional backpacks expensive?
A: Promotional backpacks cater to all budgets. With options for bulk buying and low minimum quantities, they are an accessible and effective marketing tool.
Pairing a promotional backpack with a custom food storage container or travel accessories creates a gift set that is appealing to both students and professionals. Explore our range of Branded Travel Bags and Custom Everyday Bags to discover how you can maximise your brand's exposure with these practical promotional items.