Backpacks
Introducing the perfect backpack for students and professionals, featuring 15 compartments for maximum organization. Personalise with your logo to increase brand visibility and recognition at school or in the workplace. Perfect for boosting brand awareness at events and conferences.
Backpacks
Introducing our sleek anti-theft rucksack, perfect for tech-savvy professionals on the go. Personalise it for your brand to boost visibility and showcase your commitment to quality.Ideal for corporate events, trade shows, or employee appreciation gifts. Get your logo on this stylish black rucksack to make a lasting impression and increase brand recognition.
Backpacks
Introducing the AROSA Backpack: a sleek and functional essential for students and professionals. Personalising this backpack with your logo can elevate brand visibility and awareness at school, work, or on the go. Ideal for corporate events, trade shows, or college orientations.
Backpacks
Impress clients and team members with our sleek and versatile branded laptop backpack. Ideal for office or school, its large capacity and padded compartments provide both style and functionality. Personalising this modern backpack will boost brand visibility and create a lasting impression at corporate events and trade shows. Size: 32cm W x 42cm H x 15cm D.
Backpacks
Introducing our Outdoor Backpack, designed for outdoor enthusiasts seeking comfort and functionality. Personalise with your logo for increased brand visibility at outdoor events, hikes, and adventures. Choose from a range of colors to align with your branding strategy.
Backpacks
Elevate your brand with the versatile Climber Backpack, ideal for any adventure. Personalise with your logo for increased brand visibility and recognition at corporate events, tradeshows, or outdoor promotions. Its durable 600D polyester material and safety features make it the perfect travel companion.
Backpacks
Introducing the Fortress Backpack - a rugged companion for your daily adventures. Personalise it with your logo for enhanced brand visibility at corporate events, trade shows, or as employee gifts to boost brand recognition and loyalty. Ideal for on-the-go professionals seeking functionality and style.
Backpacks
Introducing the Enterprise Laptop Backpack - your perfect travel companion for work or play! Personalise it with your logo to elevate brand visibility wherever your adventures take you, making it an ideal choice for corporate events or business trips. Stay organized in style with its convenient compartments and sleek design.
Backpacks
Elevate your brand visibility with the Mainframe backpack from coBRANDED, offering functionality and style for your everyday needs. Personalise this durable 900D backpack with your logo for increased brand recognition at corporate events or as promotional giveaways. Ideal for showcasing your brand at trade shows, conferences, or as employee incentives. Size: 32cm W x 45cm H x 16cm D.
Backpacks
Introducing the Reflex backpack - your perfect companion for day trips, gym sessions, or team events. Personalise it with your logo for increased brand visibility and recognition, ensuring your logo stands out in any setting or event. Perfect for boosting brand awareness and leaving a lasting impression!
Backpacks
Introducing the Twist Backpack by coBRANDED - a durable 600D polyester bag with a zippered main compartment, contrast twist panel, and adjustable shoulder straps. Personalise it with your logo for increased brand visibility at events, trade shows, or corporate giveaways. Get noticed with this versatile promotional product! Size: 31cm W x 44.5cm H x 15.5cm D. Available Colors: Black, Blue, Navy, Red.
Backpacks
The Boost Laptop Backpack by coBRANDED: Your key to seamless organization and style. Personalise it with your logo for maximum brand visibility at conferences, work, or school, and make a lasting impression wherever you go. Stand out with this durable and functional promo product!
Backpacks
Make your company picnic standout with the Sunrise Cooler backpack. Personalise with your logo for maximum brand visibility. Ideal for company outings and events to promote brand awareness.
Backpacks
Introducing the Jet Laptop Backpack, ideal for students with a 15? laptop, ample storage, and comfort features. Personalising this backpack with your logo will boost brand visibility on campus and at events, increasing brand recognition among students and beyond. Perfect for back-to-school promotions or corporate giveaways to make a lasting impression.
Backpacks
Elevate your brand with the Motion Backpack - perfect for school events or corporate giveaways. Personalise it to boost brand visibility and create lasting impressions with its functional design and 600D polyester material. Ideal for creating brand awareness and recognition at any event, conference, or school function.
Backpacks
Large main zippered compartment. Front zippered pocket. Two side pockets. Double adjustable shoulder straps. Reinforced top carry handle. Product Size: 394mm (H) x 305mm (W) x 140mm (D). Available Colours: Black,Red,Royal Blue. Material: 80g Non-Woven Polypropylene. MOQ: 50 | Quantity less than MOQ needs to be quoted, Please contact our staff.
Promotional Backpacks: A Powerful Branding Tool
Promotional backpacks are an effective way for your business to gain exposure and foster brand recognition. They are practical, versatile items that can showcase your brand wherever the recipient goes. From students to professionals, commuters to adventurers, promotional backpacks offer a large surface area for your logo and provide excellent brand visibility.
Recent Trends in Promotional Backpacks in Australia
Minimalist and Sustainable Designs
Minimalism is dominating backpack design, with sleek, neutral-toned styles favoured over bulky, technical shapes. This shift towards understated aesthetics is especially popular among urban commuters and professionals. Consumers are also increasingly conscious of sustainability, with eco-friendly designs on the rise. Custom leather bags, recycled plastics, organic cotton, and biodegradable materials like mycelium leather are gaining traction.
Smart and Customisable Features
The market is seeing an increase in smart backpacks with innovative features such as interior lights, wireless charging, power banks, and real-time tracking tools. Customisation is also a key trend, with 55% of consumers willing to pay more for personalised options. Anti-theft backpacks, featuring slash-proof materials and hidden zippers, are another popular choice, addressing consumers' security concerns.
Practicality and Visual Appeal
Practicality remains essential, with multiple pockets, organisers, and adjustable padded straps topping the list of desirable features. Visual appeal is also a priority, with 60% of consumers seeking eye-catching designs. This trend transcends gender, with 61% of women and 59% of men valuing aesthetics.
Popular Printing Techniques
When branding promotional backpacks, consider the following printing techniques to ensure durability and visual appeal:
- Screen Printing: This cost-effective method uses ink to create a 3D effect, making it ideal for designs requiring bright colours. It is commonly used for children's backpacks.
- Digital Inkjet Printing: This technique is perfect for large quantities and short construction periods, offering high printing efficiency.
- Embroidery: Embroidery adds texture and a premium feel to your logo, making your brand stand out.
- Single-Colour Print: This durable finish feels 'painted on' and is a cost-effective option for simple designs.
Recommended for
- Employee Gifts: Promotional backpacks make excellent gifts for employees, especially those who travel, boosting morale and turning your staff into brand ambassadors.
- Giveaways and Contests: Using promotional backpacks as prizes creates positive associations with your brand and ensures regular brand exposure.
- Events: Providing custom backpacks at community events, school functions, or promotional events fosters a unified look and builds brand recognition.
- Custom Food Storage Containers: Pairing your backpack with a custom food storage container creates an appealing gift set for students and professionals.
Frequently Asked Questions
Q: What features should I look for in promotional backpacks?
A: Practicality and comfort are key. Look for multiple pockets, organisers, adjustable padded straps, and padded backs. These features ensure regular use, providing maximum brand exposure.
Q: Are promotional backpacks available in different styles and materials?
A: Yes, variety is essential in this market. You can choose from over 400 styles and various materials, including cotton, polycanvas, and polyester, to suit your target audience and budget.
Q: Can I get help with the design process?
A: Absolutely. We offer personalised assistance to ensure a unique and professional result. Our team can help with artwork revision or design a logo from scratch.
Q: Are promotional backpacks expensive?
A: Promotional backpacks cater to all budgets. With options for bulk buying and low minimum quantities, they are an accessible and effective marketing tool.
Pairing a promotional backpack with a custom food storage container or travel accessories creates a gift set that is appealing to both students and professionals. Explore our range of Branded Travel Bags and Custom Everyday Bags to discover how you can maximise your brand's exposure with these practical promotional items.