Backpacks
600D polyester 4 person setting (4 Spoons/Knives/Forks/Plastic Wine Glasses/Cotton Napkins, 2 Salt & Pepper Shakers, 1 Cutting Board, 1 Cheese Knife, 1 Bottle Opener) with 15 litre cooler compartment and detachable insulated wine cooler. Supplied in polybag. Product Size: 430mm H x 400mm W Available Colours: Grey,White MOQ: 10 | Quantity less than MOQ needs [...]
Backpacks
600D polypropylene backpack with large zippered main compartment with 2 mesh side pockets, 2 front zippered pockets, adjustable padded straps and carry handle. Supplied in polybag. Digital transfer – Sourcing Please note a standard digital transfer CMYK cannot be exactly PMS matched. To convert artwork colours from CMYK to PMS is $75.00 nett per colour. [...]
Backpacks
600D Polyester 4 person setting (4 Spoon/Knife/Fork/Wine Glass/Cotton Napkins and 2 Salt & Pepper Shakers). PEVA lined cooler compartment with water tight removeable inner lining. Adjustable Shoulder straps and carry handle with “explorer” detailed front closure (magnetic buckle straps) Product Size: 450mm H x 320mm W x 260mm D Available Colours: Grey MOQ: 12 | [...]
Backpacks
Calico backpack with double cotton rope drawstrings. Ideal for environmental projects as calico (cotton) is a renewable resource and bags are continually re-used. Eco Credentials: Renewable Reusable Biodegradable Printed using renewable energy. Colours Available: Natural Material: Calico – 200 GSM Item Size: 380 x 400mm (LxH) Available Decoration Methods: Digital Transfer|Screen Printing Decoration / Print [...]
Backpacks
The CamelBak Pivot Roll Top Backpack is an exceptionally lightweight and versatile commuter backpack. It is manufactured from 50 percent recycled material, and six single-use plastic bottles are repurposed to make each backpack. It has a generous 20L main compartment which includes an internal slip pocket that will hold a standard CamelBak water reservoir up [...]
Backpacks
Drawstring backpack which is manufactured from unbleached 280gsm heavy cotton canvas. It has a trendy cork front panel and woven cotton drawstrings. Dimensions: H 415mm x W 300mm (excludes drawstrings). MOQ: 50 Decorations Methods: Screen Print Per Colour/Position, Digital Transfer Per Position
Backpacks
Promote your brand with our Cotton Colouring Drawstring Backpack! Customise with your logo using our personalisation options. Ideal for fundraisers or interactive promotions.
Backpacks
Stay eco-friendly with our natural jute drawstring backpack, perfect for everyday use. Add your logo with our variety of Personalisation options available.
Backpacks
Trendy drawstring backpack which is manufactured from 330gsm denim. It has heavy braided drawstrings and metal eyelets for added strength. Available Colours: Blue Dimensions: H 420mm x W 350mm (excludes drawstrings). Printing Method:Screen Print, Digital Transfer, Embroidery
Backpacks
Stay eco-friendly with our 120gsm cotton drawstring backpack, available in a range of colors. Personalise it with your logo using screen print or digital transfer for a unique touch. Perfect for keeping your essentials organised on the go!
Backpacks
Business backpack in resistant 600D RPET material, obtained from recycled plastic materials, to encourage the reusing of plastic residues and contribute to the Earth’s sustainability. With double puller zipper pocket and front pocket. Inside compartment with padded pockets for tablet up to 10 inches size and laptop up to 15 inches size, including USB connection [...]
Backpacks
Multi purpose cooler backpack in resistant 600D polyester with bright tones and white zipper closure. Isothermal inside in white color, PVC finish. With matching color carrying handle and adjustable shoulder straps with padding. Product materials: Polyester 600D/ PVC Colours Available: Blue Product Size: 25 x 41.5 x 17 cm MOQ: 30
Backpacks
Backpack in resistant polyester 600D of bold design in a varied range of colors, with zipper closure and handle with strap for easy opening. White piping with reinforced corners and black accessories. Adjustable shoulder straps with padding. Product materials: Polyester 600D Product Size: 26.5 x 38 x 14 cm MOQ: 50
Backpacks
Backpack shoulder bag in resistant polyester 600D of bold design in a varied range of colors, with zipper closure in matching color and front pocket with strap on puller for easy opening. Black color accessories, reinforced corners and adjustable shoulder strap with velcro closure pocket for smartphone and carabiner closure. Product materials: Polyester 600D Colours [...]
Backpacks
Lois backpack in resistant 600D polyester with attractive design and embroidered the brand logo. Main compartment with double zipper closure with the brand logo on pullers. Front pocket with zipper closure, with metal handle and label with the brand logo. Back padded and adjustable shoulder straps with padding. Product materials: Polyester 600D Colours Available: Black [...]
Backpacks
Backpack by Antonio Miró in soft and resistant 400D polyester covered in PU leather. Sober design, with zipper closure and padded back and shoulder straps. Includes padded inside compartment for laptops up to 15 inches. With the brand logo on front. Product materials: Polyester 40D/ PU Coating Colours Available: Black Product Size: 30 x 43 [...]
Promotional Backpacks: A Powerful Branding Tool
Promotional backpacks are an effective way for your business to gain exposure and foster brand recognition. They are practical, versatile items that can showcase your brand wherever the recipient goes. From students to professionals, commuters to adventurers, promotional backpacks offer a large surface area for your logo and provide excellent brand visibility.
Recent Trends in Promotional Backpacks in Australia
Minimalist and Sustainable Designs
Minimalism is dominating backpack design, with sleek, neutral-toned styles favoured over bulky, technical shapes. This shift towards understated aesthetics is especially popular among urban commuters and professionals. Consumers are also increasingly conscious of sustainability, with eco-friendly designs on the rise. Custom leather bags, recycled plastics, organic cotton, and biodegradable materials like mycelium leather are gaining traction.
Smart and Customisable Features
The market is seeing an increase in smart backpacks with innovative features such as interior lights, wireless charging, power banks, and real-time tracking tools. Customisation is also a key trend, with 55% of consumers willing to pay more for personalised options. Anti-theft backpacks, featuring slash-proof materials and hidden zippers, are another popular choice, addressing consumers' security concerns.
Practicality and Visual Appeal
Practicality remains essential, with multiple pockets, organisers, and adjustable padded straps topping the list of desirable features. Visual appeal is also a priority, with 60% of consumers seeking eye-catching designs. This trend transcends gender, with 61% of women and 59% of men valuing aesthetics.
Popular Printing Techniques
When branding promotional backpacks, consider the following printing techniques to ensure durability and visual appeal:
- Screen Printing: This cost-effective method uses ink to create a 3D effect, making it ideal for designs requiring bright colours. It is commonly used for children's backpacks.
- Digital Inkjet Printing: This technique is perfect for large quantities and short construction periods, offering high printing efficiency.
- Embroidery: Embroidery adds texture and a premium feel to your logo, making your brand stand out.
- Single-Colour Print: This durable finish feels 'painted on' and is a cost-effective option for simple designs.
Recommended for
- Employee Gifts: Promotional backpacks make excellent gifts for employees, especially those who travel, boosting morale and turning your staff into brand ambassadors.
- Giveaways and Contests: Using promotional backpacks as prizes creates positive associations with your brand and ensures regular brand exposure.
- Events: Providing custom backpacks at community events, school functions, or promotional events fosters a unified look and builds brand recognition.
- Custom Food Storage Containers: Pairing your backpack with a custom food storage container creates an appealing gift set for students and professionals.
Frequently Asked Questions
Q: What features should I look for in promotional backpacks?
A: Practicality and comfort are key. Look for multiple pockets, organisers, adjustable padded straps, and padded backs. These features ensure regular use, providing maximum brand exposure.
Q: Are promotional backpacks available in different styles and materials?
A: Yes, variety is essential in this market. You can choose from over 400 styles and various materials, including cotton, polycanvas, and polyester, to suit your target audience and budget.
Q: Can I get help with the design process?
A: Absolutely. We offer personalised assistance to ensure a unique and professional result. Our team can help with artwork revision or design a logo from scratch.
Q: Are promotional backpacks expensive?
A: Promotional backpacks cater to all budgets. With options for bulk buying and low minimum quantities, they are an accessible and effective marketing tool.
Pairing a promotional backpack with a custom food storage container or travel accessories creates a gift set that is appealing to both students and professionals. Explore our range of Branded Travel Bags and Custom Everyday Bags to discover how you can maximise your brand's exposure with these practical promotional items.