Backpacks
The Stone Backpack features a zippered front pocket and a zippered main compartment. Product Size: 393mm (H) x 289mm (W) x 114mm (D). Available Colours: Gray. Material: 80g Non-Woven Polypropylene w/300D Polyester Accents. MOQ: 50 | Quantity less than MOQ needs to be quoted, Please contact our staff.
Backpacks
The Vert Foldable Backpack will be your new go-to everyday pack. This backpack features a slim silhouette a zippered main compartment and a zippered front pocket with the option to fold it up for easy storage. Product Size: 387mm (H) x 228mm (W) x 158mm (D). Available Colours: Black,Gray. Material: 300d Polyester. MOQ: 50 | [...]
Backpacks
The Packable Backpack is a super light, durable, and compact backpack. Features: Unfolded, it features two side mesh pockets, a large zippered main compartment and a front zippered pocket. When folded, it closes into a small pouch designed for easy carrying and storing. Product Size: 482mm (H) x 355mm (W). Available Colours: Black,Royal Blue. Material: [...]
The Zoom DayTripper 15 inch’ Computer Backpack is a lightweight daypack that includes a dedicated computer pocket that keeps laptops up to 16 inches safe and secure with side entry access. Features: Open main compartment includes a dedicated zippered nylex-lined padded iPad pocket. A zippered top pocket has an organization panel and earbud port access [...]
Backpacks
The Zoom® Stretch Computer Daypack is the solution for those that stretch the limits of mobile tech. Features: Main compartment features padded laptop sleeve that fits most 17 inch laptop computers. The outside of the bag features a front iPad/tablet pocket that secures with elastic and side pockets with stretch mesh for quick access to [...]
Includes designated laptop-only section that unfolds to lay flat on the X-ray belt to increase your speed through security. Side-entry laptop compartment holds up to 15” laptops. Open main compartment includes a dedicated zippered nylex-lined padded iPad pocket. Features: Zippered top pocket with organisation panel and earbud port access. Zippered lower front pocket with deluxe [...]
Backpacks
The Trekk Waterproof Cooler Backpack is made from PVC Tarpaulin fabric with a white PEVA lining. Features: Heat welded seams. Insulated main compartment. Water & dirt resistant for easy cleaning. Detachable/adjustable shoulder straps. Roll top with quick release buckle clip. 15 litres capacity. Product Size: 555mm(h) x 255mm(w) x 255mm(d). Available Colours: Grey. Material: Taupaulin. [...]
Backpacks
Laptop-only section folds flat on the X-ray belt to increase your speed through security. Side-entry laptop compartment holds most 15”” laptops. Zippered main compartment with interior file dividers and accessory pockets. Features: Top zippered valuables pocket and side quick-access pocket. Zippered front pocket with organization. Snap-back USB pocket. Two side zippered media pockets with layered [...]
This classicaly stylish backpack picnic set is perfect for 2 people on the move looking for the out of the way place for a picnic. Features: Includes 2 plates and wine glasses, salt & pepper shakers, utensils, napkins and a cheese knife. Made from polyester wash wrinkled material and insulated aluminium lining. Product Size: 320mm(w) [...]
The High Sierra® Business 17” Computer Backpack features a padded, lined and dedicated compartment to protect your 17 inch laptop. Main compartment has huge capacity and includes a padded and dedicated tablet sleeve, a lined valuables pocket and a front zippered compartment with an organizational panel and a key fob. Features: Side zippered pockets. Mesh [...]
The High Sierra® Access 17” Computer Backpack holds most 17 inch computers. Features: It also features a built-in padded laptop sleeve with a zippered access pocket on the back and a front compartment with a convenient side access zipper. Deluxe multi-pocket organizer. Easy-access deluxe media pocket with headphone port. Side mesh beverage compartment. Padded back [...]
Check-Point Fly-By TSA-friendly computer compartment allows you to keep your computer inside the pack when passing through airport security. Mesh computer viewing window keeps your computer in full view, without removal, during TSA security checks. Holds 17 inch laptops. Cushion Zone™ padded compartment keeps your laptop computer fully protected. Features: Multiple, large-capacity storage compartments keep [...]
Large multi-compartment design. Cushion Zone™ padded computer compartment with frame sheet protects most 17 inch laptops. Organiser compartments with mesh pocket, pen pockets and key fob. Features: Multiple side pocket. Easy-access media player pocket with headphone port. Front zippered accessory pocket. Yoke-style, S-shaped Vapel™ mesh padded shoulder straps with Collar Comfort™ edge and integrated media/cell [...]
Backpacks
Padded interior computer sleeve holds a 17 inch laptop with easy back-access zipper. Organiser compartment with multiple pockets, zippered mesh pocket and a key fob. Features: Media player pocket. Valuables pocket for smartphone. Side mesh water bottle pocket. S-shaped Vapel™ mesh Airflow™ padded shoulder straps with suspension system, thumb-ring pulls and cell phone pocket. Vapel [...]
Exclusive design backpack with 2 main zipped compartments, small front zipped pocket. Product colour combination Black/Grey/Royal Blue. Features: Backpack can store your 15.4 inch laptop in a padded compartment with a extra pocket to store a 10 inch tablet. The front compartment has an organisation pocket. Made from 600D polyester and 600D ripstop polyester. Product [...]
Backpacks
This exclusive design packs all the organisation you could ever need in a compact design without sacrificing functionality and comfort. Main Compartment 12 litre capacity. Features: Features a padded laptop compartment, lined pocket for your iPad/tablet or eReader, dedicated pockets for things such as cords in addition to the large main compartment. Side grab handle [...]
Promotional Backpacks: A Powerful Branding Tool
Promotional backpacks are an effective way for your business to gain exposure and foster brand recognition. They are practical, versatile items that can showcase your brand wherever the recipient goes. From students to professionals, commuters to adventurers, promotional backpacks offer a large surface area for your logo and provide excellent brand visibility.
Recent Trends in Promotional Backpacks in Australia
Minimalist and Sustainable Designs
Minimalism is dominating backpack design, with sleek, neutral-toned styles favoured over bulky, technical shapes. This shift towards understated aesthetics is especially popular among urban commuters and professionals. Consumers are also increasingly conscious of sustainability, with eco-friendly designs on the rise. Custom leather bags, recycled plastics, organic cotton, and biodegradable materials like mycelium leather are gaining traction.
Smart and Customisable Features
The market is seeing an increase in smart backpacks with innovative features such as interior lights, wireless charging, power banks, and real-time tracking tools. Customisation is also a key trend, with 55% of consumers willing to pay more for personalised options. Anti-theft backpacks, featuring slash-proof materials and hidden zippers, are another popular choice, addressing consumers' security concerns.
Practicality and Visual Appeal
Practicality remains essential, with multiple pockets, organisers, and adjustable padded straps topping the list of desirable features. Visual appeal is also a priority, with 60% of consumers seeking eye-catching designs. This trend transcends gender, with 61% of women and 59% of men valuing aesthetics.
Popular Printing Techniques
When branding promotional backpacks, consider the following printing techniques to ensure durability and visual appeal:
- Screen Printing: This cost-effective method uses ink to create a 3D effect, making it ideal for designs requiring bright colours. It is commonly used for children's backpacks.
- Digital Inkjet Printing: This technique is perfect for large quantities and short construction periods, offering high printing efficiency.
- Embroidery: Embroidery adds texture and a premium feel to your logo, making your brand stand out.
- Single-Colour Print: This durable finish feels 'painted on' and is a cost-effective option for simple designs.
Recommended for
- Employee Gifts: Promotional backpacks make excellent gifts for employees, especially those who travel, boosting morale and turning your staff into brand ambassadors.
- Giveaways and Contests: Using promotional backpacks as prizes creates positive associations with your brand and ensures regular brand exposure.
- Events: Providing custom backpacks at community events, school functions, or promotional events fosters a unified look and builds brand recognition.
- Custom Food Storage Containers: Pairing your backpack with a custom food storage container creates an appealing gift set for students and professionals.
Frequently Asked Questions
Q: What features should I look for in promotional backpacks?
A: Practicality and comfort are key. Look for multiple pockets, organisers, adjustable padded straps, and padded backs. These features ensure regular use, providing maximum brand exposure.
Q: Are promotional backpacks available in different styles and materials?
A: Yes, variety is essential in this market. You can choose from over 400 styles and various materials, including cotton, polycanvas, and polyester, to suit your target audience and budget.
Q: Can I get help with the design process?
A: Absolutely. We offer personalised assistance to ensure a unique and professional result. Our team can help with artwork revision or design a logo from scratch.
Q: Are promotional backpacks expensive?
A: Promotional backpacks cater to all budgets. With options for bulk buying and low minimum quantities, they are an accessible and effective marketing tool.
Pairing a promotional backpack with a custom food storage container or travel accessories creates a gift set that is appealing to both students and professionals. Explore our range of Branded Travel Bags and Custom Everyday Bags to discover how you can maximise your brand's exposure with these practical promotional items.