Backpacks
Backpack in resistant polyester 600D of bold design in a varied range of colors, with zipper closure and piping in white color. With reinforced corners and black accessories. Adjustable shoulder straps with padding. Features Resistant polyester 600D Zipper closure and piping in white color Reinforced corners and black accessories. Adjustable shoulder straps with padding Product [...]
Backpacks
Backpack for child in resistant polyester 600D of bold design in cheerful range of colors and with reinforcement piping in matching color. With matching color zipperclosure, front pocket and reinforced corners. Matching color adjustable shoulder straps. Features Childener’s backpack Resistant polyester 600D Reinforcement piping in matching color Matching color zipper closure Front pocket and reinforced [...]
Backpacks
Available Colours: French navy, White Features Backpack with contrast adjustable drawstringsCANVAS 235100% cotton Product materials: 100% cotton Colours Available: Blue , White Product Size: TUN MOQ: 100
Backpacks
Available Colours: Black Features Large top opening with double sliderAdjustable padded shoulder strapsReinforced carry handlesSide straps1 front zip pocket1 inside zip pocketPadded back for added comfortPadded top and baseCOATED 600D100% polyester – PU coating Product materials: COATED 600D Nylon Colours Available: Black Product Size: 27 x 50 x 27 cm – 28L capacity MOQ: 15
Backpacks
Available Colours: Charcoal melange Features Main zip compartment with double inside pocketFront compartment with drawstring fasteningAdjustable cotton strapsReinforced padded back70% nylon, 30% 600D polyesterLining 100% polyester Product materials: ‘70% nylon, 30% 600D polyester’ Colours Available: Grey Product Size: 30.5 x 51 x 15 cm – 20L capacity MOQ: 15
Backpacks
Fashionable backpackAvailable Colours: Black, French navy, Orange Features Oxford 100% polyester – Lining 100% polyesterMagnetic snap fastener, 1 front zip pocketPadded laptop compartment and two inside pocketsPadded back – Eyelet – Fully linedAdjustable padded and reinforced shoulder straps Product materials: Oxford 100% polyester – Lining 100% polyester Colours Available: Black , Blue , Orange Product [...]
Backpacks
Stylish and practical lightweight backpack in 600D Nylon Features 600D Nylon material Four compartments Front pocket with organiser Reflective details Adjustable shoulder straps Product materials: Nylon Colours Available: Blue , Grey Product Size: 460 x 340 x 180mm MOQ: 8
Backpacks
Combination trolley bag and backpack with retractable handle Features Extendable aluminium trolley handle with sturdy wheels Padded shoulder straps with clip system to hide straps neatly away when in trolley bag use Curved zipper from side to side for easy access 600D nylon material Front pocket with stationery organiser Internally lined Product materials: Nylon Product [...]
Backpacks
Backpack made in 600D Nylon and Rip stop material with unique padded carry handle Features Combiation of 600D Nylon and Rip stop material Large padded hadle on front of pack Four internal compartments Padded phone/PDA/MP3 pouch Earphone exit Keyring hook, Padded shoulder straps with air mesh backing Product materials: Nylon Colours Available: Black , Silver [...]
Backpacks
Combination trolley bag and backpack with 14″ laptop compartment Features Extenable aluminium trolley handle with sturdy wheels 600D nylon material Expansion zipper to increase bag volume Two zippered compartments Front pocket with stationery organiser 14″ laptop compartment Media/headphone port Product materials: Nylon Product Size: 430 x 340 x 190mm MOQ: 6
Backpacks
Two tone computer backpack with padded shoulder straps and numerous pockets Features Two tone 820D trimmming with 600D body Padded computer section Moulded handle Two large pockets Adjustable bungee cord Product materials: Nylon Product Size: 300 x 470 x 230mm MOQ: 10
Backpacks
Ideal for a day at the beach or that weekend picnic, this stylish picnic backpack has a rubber carry handle and inusulated cooler compartment. The set includes plates, cutlery, glasses and napkins for four people along with a cutting board, bottle opener and salt and pepper shakers. Features Front Zip Pocket 4 person picnic set of Glasses, napkins, cutlery and plates [...]
Backpacks
Backpack rolltop. Waterproof backpack with welded seems, water resistant zippers and double sided coating, roll top closure, front zipper pocket and zippered padded pocket on back panel. Padded and adjustable shoulder straps. Removable phone pocket on shoulder strap will fit iPhone Waterproof nylon. Product materials: Nylon Product Size: 315 x 180 x 590mm
Backpacks
Water resistant backpack with 15″ laptop compartment Features Water resistant backpack with zippered main compartment 15″ laptop compartment Zippered mid compartment with slash pocket for small accessories like mobile phones Vertical zippered front quick access pocket Adjustable padded shoulder straps and reinforced top carry handle. Product materials: Plastic Product Size: 310 x 460 x 120mm [...]
Backpacks
600D polyester backpack with padded shoulder straps and carry handle Features 600D polyester material Large main compartment Padded shoulder straps with top carry handle Side mesh pockets Adjustable front bungee cord Small zippered internal compartment Rubber headphone exit port Product materials: Nylon Colours Available: Black , Blue , Grey , Red , Yellow Product Size: [...]
Backpacks
Lightweight economically priced backpack with adjustable shoulder straps Features Durable 600D polyester Two zipped compartments Adjustable shoulder straps Eight different fun colours available Product materials: Nylon Colours Available: Black , Blue , Green , Orange , Pink , Purple , Red , Yellow Product Size: 370 x 290 x 170mm MOQ: 50
Promotional Backpacks: A Powerful Branding Tool
Promotional backpacks are an effective way for your business to gain exposure and foster brand recognition. They are practical, versatile items that can showcase your brand wherever the recipient goes. From students to professionals, commuters to adventurers, promotional backpacks offer a large surface area for your logo and provide excellent brand visibility.
Recent Trends in Promotional Backpacks in Australia
Minimalist and Sustainable Designs
Minimalism is dominating backpack design, with sleek, neutral-toned styles favoured over bulky, technical shapes. This shift towards understated aesthetics is especially popular among urban commuters and professionals. Consumers are also increasingly conscious of sustainability, with eco-friendly designs on the rise. Custom leather bags, recycled plastics, organic cotton, and biodegradable materials like mycelium leather are gaining traction.
Smart and Customisable Features
The market is seeing an increase in smart backpacks with innovative features such as interior lights, wireless charging, power banks, and real-time tracking tools. Customisation is also a key trend, with 55% of consumers willing to pay more for personalised options. Anti-theft backpacks, featuring slash-proof materials and hidden zippers, are another popular choice, addressing consumers' security concerns.
Practicality and Visual Appeal
Practicality remains essential, with multiple pockets, organisers, and adjustable padded straps topping the list of desirable features. Visual appeal is also a priority, with 60% of consumers seeking eye-catching designs. This trend transcends gender, with 61% of women and 59% of men valuing aesthetics.
Popular Printing Techniques
When branding promotional backpacks, consider the following printing techniques to ensure durability and visual appeal:
- Screen Printing: This cost-effective method uses ink to create a 3D effect, making it ideal for designs requiring bright colours. It is commonly used for children's backpacks.
- Digital Inkjet Printing: This technique is perfect for large quantities and short construction periods, offering high printing efficiency.
- Embroidery: Embroidery adds texture and a premium feel to your logo, making your brand stand out.
- Single-Colour Print: This durable finish feels 'painted on' and is a cost-effective option for simple designs.
Recommended for
- Employee Gifts: Promotional backpacks make excellent gifts for employees, especially those who travel, boosting morale and turning your staff into brand ambassadors.
- Giveaways and Contests: Using promotional backpacks as prizes creates positive associations with your brand and ensures regular brand exposure.
- Events: Providing custom backpacks at community events, school functions, or promotional events fosters a unified look and builds brand recognition.
- Custom Food Storage Containers: Pairing your backpack with a custom food storage container creates an appealing gift set for students and professionals.
Frequently Asked Questions
Q: What features should I look for in promotional backpacks?
A: Practicality and comfort are key. Look for multiple pockets, organisers, adjustable padded straps, and padded backs. These features ensure regular use, providing maximum brand exposure.
Q: Are promotional backpacks available in different styles and materials?
A: Yes, variety is essential in this market. You can choose from over 400 styles and various materials, including cotton, polycanvas, and polyester, to suit your target audience and budget.
Q: Can I get help with the design process?
A: Absolutely. We offer personalised assistance to ensure a unique and professional result. Our team can help with artwork revision or design a logo from scratch.
Q: Are promotional backpacks expensive?
A: Promotional backpacks cater to all budgets. With options for bulk buying and low minimum quantities, they are an accessible and effective marketing tool.
Pairing a promotional backpack with a custom food storage container or travel accessories creates a gift set that is appealing to both students and professionals. Explore our range of Branded Travel Bags and Custom Everyday Bags to discover how you can maximise your brand's exposure with these practical promotional items.