Backpacks
Stylish 600D polyester backpack in grey color with back and padded shoulder straps. Outside pocket with zipper closure, headphones outlet and practical side elastic net pocket. Features Stylish 600D polyester backpack in grey colour Back and padded shoulder straps Outside pocket with zipper closure Headphones outlet Practical side elastic net pocket Product materials: Polyester Product [...]
Backpacks
Backpack in resistant polyester 600D of bold design in a varied range of colors. Lapel with buckle closure, double handle zipper and front pocket. Elastic mesh pockets on the sides, with reinforced corners and black accessories. Adjustable shoulder straps with padding. Features Resistant polyester 600D Lapel with buckle closure Double handle zipper and front pocket [...]
Backpacks
Backpack with velcro closure flap in elegant 600D polyester, in combination of black and white colors, especially designed for sublimation printing. Inside with mesh pocket and padded compartment up to 15 inches laptops. With carrying handle, padded back and adjustable shoulder straps with padding. Features Backpack with velcro closure flap 600D polyester material Specially designed [...]
Backpacks
Folding backpack in soft and resistant ripstop material. Zipper closure, accessories in gray colour and adjustable shoulder straps. Compact folding size, with carrying belt and carabiner. Available in a wide range of vivid colours. Features Folding backpack in soft and resistant ripstop material Zipper closure Accessories in grey colour Adjustable shoulder straps Compact folding size [...]
Backpacks
Folding backpack bag in soft and resistant ripstop material in bright tones, with zipper closure and accessories in grey and black. Adjustable shoulder straps/handles and carrying carabiner. Small folding size. Features Folding backpack bag in soft and resistant ripstop material Zipper closure Accessories in grey and black Adjustable shoulder straps/handles Carrying carabiner Small folding size [...]
Backpacks
Backpack in resistant polyester 600D of bold design in a varied range of colors and with reinforcement edge in white color. With double handle zipper closure, front pocket and elastic net pockets on the sides. Reinforced corners and accessories in black. Padded back and adjustable shoulder straps with padding. Features Resistant polyester 600D With double [...]
Backpacks
Backpack in resistant polyester 600D of bold design in varied colors, with zipper closure, exit for headphones , elastic string set in front with reflective supports and elastic net pockets on the sides. Accessories in black, with padded back and adjustable shoulder straps with padding. Features Resistant polyester 600D Zipper closure Exit for headphones Elastic [...]
Backpacks
Resistant 600D nylon backpack of sober design with zipper closure, front pockets and reinforced double handle. With ergonomic back padding and shoulder straps, Including an inside padded compartment for laptops up to 15 inches. Product materials: Nylon 600D Colours Available: Black , Brown , Grey Product Size: 32.5 x 44 x 25 cm MOQ: 20
Backpacks
Backpack in resistant polyester 600D of bold design in a varied range of colors and with independent compartment for the footwear. Zipper closure with strap in puller for easy opening and front pocket. Padded back and adjustable shoulder straps with ergonomic padding. Features Backpack in resistant polyester 600D Independent compartment for the footwear Zipper closure [...]
Backpacks
Camel sports backpack in bright tones, in resistant 600D polyester with removable 2-litre tank included. Backrest with ergonomic padding and breathable shoulder straps with water dispenser holder. Reflective elastic bands and outside zipper pockets with strap in pullers for easy opening. Features Camel sports backpack Resistant 600D polyester Removable 2-litre tank included Backrest with ergonomic [...]
Backpacks
Stylish backpack in an elegant 840D polyester with stylish bicolor finish with full body padding and shoulder straps. Outside pocket with zipper closure, carrying handles and matching color reinforced shoulder straps and padded inside compartment for Notebook up to 14 inches. Rear accessory for trolley bar couplings. Features Stylish backpack in an elegant 840D polyester [...]
Backpacks
Resistant 600D polyester backpack in bold design, with zipper closure, headphones outlet, front pocket and elastic webbing pockets on the sides. Accessories in black, with adjustable shoulder straps with padding. Features Resistant 600D polyester backpack Zipper closure Headphones outlet Front pocket Elastic webbing pockets on the sides. Accessories in black Adjustable shoulder straps with padding [...]
Backpacks
Resistant nylon backpack 900D of sober design with zipper closure, front pocket and reinforced handle. With back and shoulder straps padding. Including a padded inside compartment for laptops up to 14 inches. Features Resistant nylon backpack 900D Zipper closure Front pocket Reinforced handle Back and shoulder straps padding. ncluding a padded inside compartment for laptops [...]
Backpacks
Multi purpose backpack in resistant polyester 600D of bright tones. Upper string closure with adjustment accessory and reinforced metal rings. Headphones outlet and matching color outside pocket with adjustable padded shoulder straps. Features Multi purpose backpack Resistant polyester 600D Upper string closure with adjustment accessory Reinforced metal rings Headphones outlet and matching color outside pocket [...]
Backpacks
Backpack in resistant polyester 600D of bold design in a varied range of colors. With headphones outlet, double zipper closure, front pocket and handles with strap for easy opening. Elastic mesh pockets on the sides, with reinforced corners and black accessories. Ergonomic and adjustable shoulder straps with padding. Features Resistant polyester 600D Headphones outlet Double [...]
Backpacks
2 wheeled trolley in high quality 1680D polyester. With matching colour reinforced external handle and practical front pockets. With matching colour zippers, including padded shoulder straps, with wheel covers. Inside padded compartment for laptops up to 17 inches. Features 2 wheeled trolley High quality 1680D polyester Matching colour reinforced external handle Practical front pockets Matching [...]
Promotional Backpacks: A Powerful Branding Tool
Promotional backpacks are an effective way for your business to gain exposure and foster brand recognition. They are practical, versatile items that can showcase your brand wherever the recipient goes. From students to professionals, commuters to adventurers, promotional backpacks offer a large surface area for your logo and provide excellent brand visibility.
Recent Trends in Promotional Backpacks in Australia
Minimalist and Sustainable Designs
Minimalism is dominating backpack design, with sleek, neutral-toned styles favoured over bulky, technical shapes. This shift towards understated aesthetics is especially popular among urban commuters and professionals. Consumers are also increasingly conscious of sustainability, with eco-friendly designs on the rise. Custom leather bags, recycled plastics, organic cotton, and biodegradable materials like mycelium leather are gaining traction.
Smart and Customisable Features
The market is seeing an increase in smart backpacks with innovative features such as interior lights, wireless charging, power banks, and real-time tracking tools. Customisation is also a key trend, with 55% of consumers willing to pay more for personalised options. Anti-theft backpacks, featuring slash-proof materials and hidden zippers, are another popular choice, addressing consumers' security concerns.
Practicality and Visual Appeal
Practicality remains essential, with multiple pockets, organisers, and adjustable padded straps topping the list of desirable features. Visual appeal is also a priority, with 60% of consumers seeking eye-catching designs. This trend transcends gender, with 61% of women and 59% of men valuing aesthetics.
Popular Printing Techniques
When branding promotional backpacks, consider the following printing techniques to ensure durability and visual appeal:
- Screen Printing: This cost-effective method uses ink to create a 3D effect, making it ideal for designs requiring bright colours. It is commonly used for children's backpacks.
- Digital Inkjet Printing: This technique is perfect for large quantities and short construction periods, offering high printing efficiency.
- Embroidery: Embroidery adds texture and a premium feel to your logo, making your brand stand out.
- Single-Colour Print: This durable finish feels 'painted on' and is a cost-effective option for simple designs.
Recommended for
- Employee Gifts: Promotional backpacks make excellent gifts for employees, especially those who travel, boosting morale and turning your staff into brand ambassadors.
- Giveaways and Contests: Using promotional backpacks as prizes creates positive associations with your brand and ensures regular brand exposure.
- Events: Providing custom backpacks at community events, school functions, or promotional events fosters a unified look and builds brand recognition.
- Custom Food Storage Containers: Pairing your backpack with a custom food storage container creates an appealing gift set for students and professionals.
Frequently Asked Questions
Q: What features should I look for in promotional backpacks?
A: Practicality and comfort are key. Look for multiple pockets, organisers, adjustable padded straps, and padded backs. These features ensure regular use, providing maximum brand exposure.
Q: Are promotional backpacks available in different styles and materials?
A: Yes, variety is essential in this market. You can choose from over 400 styles and various materials, including cotton, polycanvas, and polyester, to suit your target audience and budget.
Q: Can I get help with the design process?
A: Absolutely. We offer personalised assistance to ensure a unique and professional result. Our team can help with artwork revision or design a logo from scratch.
Q: Are promotional backpacks expensive?
A: Promotional backpacks cater to all budgets. With options for bulk buying and low minimum quantities, they are an accessible and effective marketing tool.
Pairing a promotional backpack with a custom food storage container or travel accessories creates a gift set that is appealing to both students and professionals. Explore our range of Branded Travel Bags and Custom Everyday Bags to discover how you can maximise your brand's exposure with these practical promotional items.