Backpacks
Stylish business backpack in resistant 900D polyester. With inside compartment with USB port for powerbank connection (not included). Outside with reinforced carrying handles, adjustable buckle closure and front and side zipper pocket. With padded inside compartment up to 15 inches laptops and compartment up to 10 inches tablets with a wide range of pockets. Shoulder [...]
Backpacks
Rectangular backpack made of resistant 600D nylon with a rectangular design with zipper, front pocket for smartphone and reinforced handle. With ergonomic back padding and shoulder straps, Including an inside padded compartment for laptops up to 15 inches. Features Rectangular backpack 600D nylon Rectangular design with zipper Ffront pocket for smartphone Reinforced handle Ergonomic back [...]
Backpacks
Resistant 600D nylon backpack with zipper closure front pockets and reinforced handle. With ergonomic back padding and shoulder straps, Including an inside padded compartment for laptops up to 15 inches. Features Resistant 600D nylon Zipper closure front pocks Reinforced handle Ergonomic back padding and shoulder straps Including an inside padded compartment for laptops up to [...]
Backpacks
Backpack with flag carrier. Padded straps and back. Including flag in resistant polyester of vivid colours. Features Backpack with flag carrier. Padded straps and back. Including flag in resistant polyester of vivid colours With graphic surface of 55 x115cm reinforced and flexible mast in fiberglass. Available spare flag 5461 Heldex. Product materials: Aluminium , Fibreglass [...]
Backpacks
Multi purpose cooler backpack in resistant 600D polyester, 5 Bright colours and with matching colour zipper closure. Isothermal inside in aluminum finish Features Multi purpose cooler backpack in resistant 600D polyester, 5 Bright colours and with matching colour zipper closure. Isothermal inside in aluminum finish Adjustable straps with padding. Product materials: Polyester Colours Available: Black , Blue [...]
Backpacks
600D polyester backpack in bold urban design, with resistant matching color handles, zipper closure set and front pocket. Features 600D polyester backpack Matching color handles Zipper closure set Front pocket Product materials: Polyester Colours Available: Black , Blue , Green , Red , Yellow Product Size: 29 x 39 x 19 cm MOQ: 30
Backpacks
Rectangular backpack made of resistant 600D polyester with elegant black finish. With back padding and shoulder straps, Including a padded inside compartment for laptops up to 15 inches, plus a built-in headphones output. Features Rectangular backpack made of resistant 600D polyester Elegant black finish Back padding and shoulder straps Including a padded inside compartment for [...]
Backpacks
Folding backpack in soft polyester 201D in bright tones, with zipper closure, front pocket and headphones output. With reinforced corners, adjustable shoulder straps and grey accessories. Small folding size with carrying belt. Features Folding backpack Soft polyester 201D in bright tones Zipper closure Front pocket Headphones output Reinforced corners Adjustable shoulder straps Grey accessories Small [...]
Backpacks
Elegant waterproof business backpack in high quality nylon. With inside compartment with USB output for powerbank connection -not included-. Including micro USB cable of 1 meter lenght for total comfort in charging any mobile device. With padded inside compartment for laptops up to 15 inches and a wide range of inside and outside pockets. Shoulder [...]
Backpacks
Stylish and resistant waterproof backpack in 1680D polyester and high quality PU leather. With inside compartment with USB outlet for powerbank connection -not included-, includes micro USB cable of 1 meter long for total comfort in the charging of any mobile device. With padded inside compartment for notebook computers up to 15 inches and tablets [...]
Backpacks
Backpack in resistant polyester 600D of bold design in a varied range of colors, with zipper closure and front pocket. With reinforced corners and matching color accessories. Adjustable shoulder straps with padding. Features Resistant polyester 600D Bold design in a varied range of colours, Zipper closure and front pocket With reinforced corners and matching color [...]
Backpacks
Denim 600D backpack, urban design, with full body padding and shoulder straps. Outside pocket with zipper closure, carrying handles and matching color reinforced shoulder straps and padded inside compartment for Notebook up to 15 inches. Features Denim 600D backpack Urban design Full body padding and shoulder straps Outside pocket with zipper closure Carrying handles and [...]
Backpacks
Resistant 600D polyester backpack with zipper closure, front pockets and original reinforced handles. In a wide range of tones, with back and padded shoulder straps, inside padded compartment up to 15 inches laptops and resistant black handles. Features Resistant 600D polyester Zipper closure Front pockets Reinforced handles Back and padded shoulder straps Inside padded compartment [...]
Backpacks
Backpack in resistant polyester 600D in an original design in black color with accessories in matching color in bright tones. With zipperclosure, headphones outlet and front pocket. With padded back and adjustable shoulder straps with padding. Features Backpack in resistant polyester 600D With zipperclosure Headphones outlet and front pocket Padded back Adjustable shoulder straps with [...]
Backpacks
Backpack in resistant polyester 600D of bold outdoor design, with zipper closure and front pocket. Accessories in grey, with padded back and shoulder straps. Features Backpack in resistant polyester 600D Bold outdoor design Zipper closure Front pocket. Accessories in grey Padded back and shoulder straps Product materials: Polyester Colours Available: Black , Blue , Orange [...]
Backpacks
Resistant 600D polyester backpack with zipper closure and front pockets. In sober colors, with back and padded shoulder straps, inside padded compartment up to 15 inches laptops and shoulder straps for easy opening. Features Resistant 600D polyester Zipper closure Front pockets Back and padded shoulder straps Inside padded compartment up to 15 inches laptops Shoulder [...]
Promotional Backpacks: A Powerful Branding Tool
Promotional backpacks are an effective way for your business to gain exposure and foster brand recognition. They are practical, versatile items that can showcase your brand wherever the recipient goes. From students to professionals, commuters to adventurers, promotional backpacks offer a large surface area for your logo and provide excellent brand visibility.
Recent Trends in Promotional Backpacks in Australia
Minimalist and Sustainable Designs
Minimalism is dominating backpack design, with sleek, neutral-toned styles favoured over bulky, technical shapes. This shift towards understated aesthetics is especially popular among urban commuters and professionals. Consumers are also increasingly conscious of sustainability, with eco-friendly designs on the rise. Custom leather bags, recycled plastics, organic cotton, and biodegradable materials like mycelium leather are gaining traction.
Smart and Customisable Features
The market is seeing an increase in smart backpacks with innovative features such as interior lights, wireless charging, power banks, and real-time tracking tools. Customisation is also a key trend, with 55% of consumers willing to pay more for personalised options. Anti-theft backpacks, featuring slash-proof materials and hidden zippers, are another popular choice, addressing consumers' security concerns.
Practicality and Visual Appeal
Practicality remains essential, with multiple pockets, organisers, and adjustable padded straps topping the list of desirable features. Visual appeal is also a priority, with 60% of consumers seeking eye-catching designs. This trend transcends gender, with 61% of women and 59% of men valuing aesthetics.
Popular Printing Techniques
When branding promotional backpacks, consider the following printing techniques to ensure durability and visual appeal:
- Screen Printing: This cost-effective method uses ink to create a 3D effect, making it ideal for designs requiring bright colours. It is commonly used for children's backpacks.
- Digital Inkjet Printing: This technique is perfect for large quantities and short construction periods, offering high printing efficiency.
- Embroidery: Embroidery adds texture and a premium feel to your logo, making your brand stand out.
- Single-Colour Print: This durable finish feels 'painted on' and is a cost-effective option for simple designs.
Recommended for
- Employee Gifts: Promotional backpacks make excellent gifts for employees, especially those who travel, boosting morale and turning your staff into brand ambassadors.
- Giveaways and Contests: Using promotional backpacks as prizes creates positive associations with your brand and ensures regular brand exposure.
- Events: Providing custom backpacks at community events, school functions, or promotional events fosters a unified look and builds brand recognition.
- Custom Food Storage Containers: Pairing your backpack with a custom food storage container creates an appealing gift set for students and professionals.
Frequently Asked Questions
Q: What features should I look for in promotional backpacks?
A: Practicality and comfort are key. Look for multiple pockets, organisers, adjustable padded straps, and padded backs. These features ensure regular use, providing maximum brand exposure.
Q: Are promotional backpacks available in different styles and materials?
A: Yes, variety is essential in this market. You can choose from over 400 styles and various materials, including cotton, polycanvas, and polyester, to suit your target audience and budget.
Q: Can I get help with the design process?
A: Absolutely. We offer personalised assistance to ensure a unique and professional result. Our team can help with artwork revision or design a logo from scratch.
Q: Are promotional backpacks expensive?
A: Promotional backpacks cater to all budgets. With options for bulk buying and low minimum quantities, they are an accessible and effective marketing tool.
Pairing a promotional backpack with a custom food storage container or travel accessories creates a gift set that is appealing to both students and professionals. Explore our range of Branded Travel Bags and Custom Everyday Bags to discover how you can maximise your brand's exposure with these practical promotional items.