Backpacks
Campster Backpack: Modern and versatile two-tone design with multiple compartments, adjustable straps, and padded back for everyday convenience. Available in screen print and colourflex transfer.
Backpacks
Stay organized on the go with the Duet Backpack, crafted from stylish 300D two-tone polyester with a sleek 600D polyester panel. Features include a concealed zip, padded pockets, and comfortable straps. Available in grey with Colourflex Transfer decoration.
Backpacks
Stay organized on-the-go with the Ascent Laptop Backpack. Made from durable 900D Nylon Polyester, featuring adjustable woven straps and multiple pockets for daily essentials. Add your logo with Colourflex Transfer for a personalized touch.
Backpacks
Stay organized and stylish on the go with the Legacy Laptop Backpack. Fits a 15.6 laptop and offers multiple pockets for all your essentials. Available in black with Colorflex Transfer or Embroidery decoration options.
Backpacks
Stay stylish and organized on-the-go with the Pierre Cardin Leather Backpack. Crafted from soft Italian leather, it features a main zippered compartment and a sleek embossed logo. Ideal for daily essentials.
Backpacks
Stay organized and stylish on the move with the Moleskine Ripstop Backpack, designed for high-energy travelers and creative minds. Features a padded compartment for devices up to 15-inch and multiple storage pockets. Available in grey and black.
Backpacks
Carry your daily essentials in style with the Moleskine Metro Slim Backpack, featuring a sleek design, water-resistant zip, and multiple compartments for organization. Add your logo with debossing for a personalized touch.
Backpacks
Stay secure and stylish on the go with the Swiss Peak RFID Backpack. This versatile bag boasts RFID technology, a padded laptop compartment, USB output, and more for your convenience. Ideal for business or leisure travel.
Backpacks
Stay secure and stylish on-the-go with the Swiss Peak Anti-Theft Backpack. Features RFID protection, padded laptop pocket, USB output, and sleek design. Optional Screen Print decoration.
Backpacks
Stay ahead of the curve with the Bobby Soft Backpack from XD Design - an anti-theft, eco-friendly solution with RFID protection, hidden zippers, and smart storage features.
Backpacks
Stay ahead with the Bobby Hero Backpack by XD Design, featuring anti-theft technology, RFID protection, and sustainable RPET materials. Available in sleek black with Colourflex Transfer decoration options.
Stay organized and stylish on the go with the Graphite Slim Laptop Backpack. Perfect for 15 laptops, this sleek backpack features a padded sleeve, tablet pocket, and deluxe organizer for all your essentials. Adjust the side pocket to fit any size water bottle effortlessly.
Backpacks
Take your outdoor dining experience to the next level with the Arcadia Picnic Backpack. Complete with stylish heather fabric, insulated cooler compartment, and dining essentials for four. Available in Screen Print, Colourflex Transfer, and Embroidery decoration options.
Backpacks
Stay organized and stylish on-the-go with the Artemis Laptop Backpack. Featuring dual compartments, padded back and shoulder straps, and multiple storage options. Available in red, light blue, and black, with customization options including Screen Print, Colourflex Transfer, and Embroidery.
Backpacks
Versatile drawstring backpack made from durable 600D polyester. Customise with full-color branding on one side, while the other side remains classic black. Ideal for promotional events and giveaways.
Backpacks
Multi purpose bag with light indicator in durable, water resistant polyester 600D. Urban design, including USB connection to turn the light on/off and a padded compartment for laptops up to 15 inches size. Main compartment with zipper closure, with padded, adjustable shoulder straps and padded back. Product materials: Polyester 600D Colours Available: Black Product Size: [...]
Promotional Backpacks: A Powerful Branding Tool
Promotional backpacks are an effective way for your business to gain exposure and foster brand recognition. They are practical, versatile items that can showcase your brand wherever the recipient goes. From students to professionals, commuters to adventurers, promotional backpacks offer a large surface area for your logo and provide excellent brand visibility.
Recent Trends in Promotional Backpacks in Australia
Minimalist and Sustainable Designs
Minimalism is dominating backpack design, with sleek, neutral-toned styles favoured over bulky, technical shapes. This shift towards understated aesthetics is especially popular among urban commuters and professionals. Consumers are also increasingly conscious of sustainability, with eco-friendly designs on the rise. Custom leather bags, recycled plastics, organic cotton, and biodegradable materials like mycelium leather are gaining traction.
Smart and Customisable Features
The market is seeing an increase in smart backpacks with innovative features such as interior lights, wireless charging, power banks, and real-time tracking tools. Customisation is also a key trend, with 55% of consumers willing to pay more for personalised options. Anti-theft backpacks, featuring slash-proof materials and hidden zippers, are another popular choice, addressing consumers' security concerns.
Practicality and Visual Appeal
Practicality remains essential, with multiple pockets, organisers, and adjustable padded straps topping the list of desirable features. Visual appeal is also a priority, with 60% of consumers seeking eye-catching designs. This trend transcends gender, with 61% of women and 59% of men valuing aesthetics.
Popular Printing Techniques
When branding promotional backpacks, consider the following printing techniques to ensure durability and visual appeal:
- Screen Printing: This cost-effective method uses ink to create a 3D effect, making it ideal for designs requiring bright colours. It is commonly used for children's backpacks.
- Digital Inkjet Printing: This technique is perfect for large quantities and short construction periods, offering high printing efficiency.
- Embroidery: Embroidery adds texture and a premium feel to your logo, making your brand stand out.
- Single-Colour Print: This durable finish feels 'painted on' and is a cost-effective option for simple designs.
Recommended for
- Employee Gifts: Promotional backpacks make excellent gifts for employees, especially those who travel, boosting morale and turning your staff into brand ambassadors.
- Giveaways and Contests: Using promotional backpacks as prizes creates positive associations with your brand and ensures regular brand exposure.
- Events: Providing custom backpacks at community events, school functions, or promotional events fosters a unified look and builds brand recognition.
- Custom Food Storage Containers: Pairing your backpack with a custom food storage container creates an appealing gift set for students and professionals.
Frequently Asked Questions
Q: What features should I look for in promotional backpacks?
A: Practicality and comfort are key. Look for multiple pockets, organisers, adjustable padded straps, and padded backs. These features ensure regular use, providing maximum brand exposure.
Q: Are promotional backpacks available in different styles and materials?
A: Yes, variety is essential in this market. You can choose from over 400 styles and various materials, including cotton, polycanvas, and polyester, to suit your target audience and budget.
Q: Can I get help with the design process?
A: Absolutely. We offer personalised assistance to ensure a unique and professional result. Our team can help with artwork revision or design a logo from scratch.
Q: Are promotional backpacks expensive?
A: Promotional backpacks cater to all budgets. With options for bulk buying and low minimum quantities, they are an accessible and effective marketing tool.
Pairing a promotional backpack with a custom food storage container or travel accessories creates a gift set that is appealing to both students and professionals. Explore our range of Branded Travel Bags and Custom Everyday Bags to discover how you can maximise your brand's exposure with these practical promotional items.