Introducing the Arctic Zone Titan Backpack Crib Cooler 22L - a high-performance cooler backpack that keeps ice for up to 1.5 days. With a 22-liter capacity, it's perfect for storing up to 24 cans. Featuring multiple pockets, padded straps, and leak-proof lining, this cooler is made from durable materials ideal for outdoor adventures.
Stay cool on-the-go with the Arctic Zone 18 Can Cooler Backpack! Made with high-density thermal insulation, this backpack keeps beverages cold and secure. Perfect for outdoor adventures or daily use.
Introducing the Byron 15.6 GRS RPET Roll-Top Backpack 18L - a sustainable choice crafted from GRS recycled polyester. Featuring a 15.6? laptop compartment, multiple pockets, padded straps, and a convenient roll-top closure. Perfect for eco-conscious everyday adventures!
Backpacks
Stay organized and secure with the Expandable 15 27L Computer Backpack. This backpack features a spacious main compartment with a laptop sleeve, multiple pockets, and adjustable shoulder straps. Made from durable 600D PolyCanvas, it's perfect for daily commutes or travel. Size: 335mm(w) x 470mm(h) x 175mm(d). Print your logo for brand visibility.
Backpacks
The Summit TSA 15 26L Computer Backpack features a TSA-friendly laptop compartment and deluxe organization pockets for efficient travel. Ideal for 15 inch laptops with a 26-liter capacity. Size: 330mm(w) x 430mm(h) x 190mm(d). Printing Methods: Print.
Introducing the Continental Checkpoint-Friendly Compu-Backpack 16L - a TSA-friendly design with a laptop-only section for quick airport security checks. Made with durable materials, multiple storage compartments, and adjustable straps for comfortable carrying. Ideal for tech-savvy travelers.Size: 310mm(w) x 420mm(h) x 127mm(d) | Material: 600d Polyester and 420d Ripstop Nylon | Features deluxe organisation panel, multiple pockets, and earbud port | Printing Method: Print
Backpacks
Introducing the Boomerang Backpack 24L, crafted from durable 600D polycanvas and diamond non-woven material. This functional backpack features multiple compartments, adjustable shoulder straps, and a mesh drink bottle holder. Perfect for daily essentials on the go!
Backpacks
Introducing our 26L Coil Backpack, crafted from durable 600D Polyester with a spacious main compartment, zippered front pocket, and adjustable shoulder straps. Keep essentials handy with side mesh water bottle pockets and enjoy comfort with a padded back panel. Ideal for on-the-go with a print-friendly design.
Backpacks
Introducing the Rush 15 23L Computer Backpack - a sleek 600D Polyester backpack with ample room for your 15 inch laptop and daily essentials. Features include a large front pocket organizer, quick-access top pocket, and a padded laptop pocket within a spacious 23-liter main compartment. Perfect for business or school use.
Backpacks
Stay cool on the move with our 20 Can Backpack Cooler! Designed for convenience with padded straps and a spacious 25L capacity. Perfect for outdoor adventures or daily use.
Stay cool and eco-friendly on your excursions with the Excursion Recycled 20 Can Backpack Cooler. Made from RPET with a 13L capacity, featuring a PEVA lined main compartment, mesh side pocket, and adjustable shoulder straps for the perfect fit. Perfect for hikes, picnics, and outdoor adventures!
Backpacks
Introducing the Chicago backpack by coBRANDED - a fusion of style and utility for your daily grind. Personalise it with your logo for maximum brand visibility at trade shows, conferences, or corporate events. Stand out and make a lasting impression with this versatile and trendy promotional product.
Backpacks
Introducing the Peek Drawstring Backpack, crafted with a convenient zippered front pocket and drawstring closure for easy access. Made with durable 210D Polyester, this versatile backpack is perfect for on-the-go adventures, offering a 3-liter main compartment capacity. Ideal for showcasing your logo or design with a print!
SPICE Waste2Gear Business Computer Backpack: Sustainable design using ocean plastics, carbon neutral, water-resistant, with multiple compartments for travel convenience. Available in black, suitable for laser engraving.
Go green with SPICE's Waste2Gear Roll Up Computer Backpack, made from recovered ocean plastics. This water-resistant, carbon neutral backpack features a large main compartment, roll top closure, and adjustable padded straps for travel convenience.
Backpacks
Stay organized and stylish on the go with the Fjord Backpack, featuring a secure roll-top closure, padded laptop compartment, and various convenient pockets. Available in grey and black with Colourflex Transfer decoration options.
Promotional Backpacks: A Powerful Branding Tool
Promotional backpacks are an effective way for your business to gain exposure and foster brand recognition. They are practical, versatile items that can showcase your brand wherever the recipient goes. From students to professionals, commuters to adventurers, promotional backpacks offer a large surface area for your logo and provide excellent brand visibility.
Recent Trends in Promotional Backpacks in Australia
Minimalist and Sustainable Designs
Minimalism is dominating backpack design, with sleek, neutral-toned styles favoured over bulky, technical shapes. This shift towards understated aesthetics is especially popular among urban commuters and professionals. Consumers are also increasingly conscious of sustainability, with eco-friendly designs on the rise. Custom leather bags, recycled plastics, organic cotton, and biodegradable materials like mycelium leather are gaining traction.
Smart and Customisable Features
The market is seeing an increase in smart backpacks with innovative features such as interior lights, wireless charging, power banks, and real-time tracking tools. Customisation is also a key trend, with 55% of consumers willing to pay more for personalised options. Anti-theft backpacks, featuring slash-proof materials and hidden zippers, are another popular choice, addressing consumers' security concerns.
Practicality and Visual Appeal
Practicality remains essential, with multiple pockets, organisers, and adjustable padded straps topping the list of desirable features. Visual appeal is also a priority, with 60% of consumers seeking eye-catching designs. This trend transcends gender, with 61% of women and 59% of men valuing aesthetics.
Popular Printing Techniques
When branding promotional backpacks, consider the following printing techniques to ensure durability and visual appeal:
- Screen Printing: This cost-effective method uses ink to create a 3D effect, making it ideal for designs requiring bright colours. It is commonly used for children's backpacks.
- Digital Inkjet Printing: This technique is perfect for large quantities and short construction periods, offering high printing efficiency.
- Embroidery: Embroidery adds texture and a premium feel to your logo, making your brand stand out.
- Single-Colour Print: This durable finish feels 'painted on' and is a cost-effective option for simple designs.
Recommended for
- Employee Gifts: Promotional backpacks make excellent gifts for employees, especially those who travel, boosting morale and turning your staff into brand ambassadors.
- Giveaways and Contests: Using promotional backpacks as prizes creates positive associations with your brand and ensures regular brand exposure.
- Events: Providing custom backpacks at community events, school functions, or promotional events fosters a unified look and builds brand recognition.
- Custom Food Storage Containers: Pairing your backpack with a custom food storage container creates an appealing gift set for students and professionals.
Frequently Asked Questions
Q: What features should I look for in promotional backpacks?
A: Practicality and comfort are key. Look for multiple pockets, organisers, adjustable padded straps, and padded backs. These features ensure regular use, providing maximum brand exposure.
Q: Are promotional backpacks available in different styles and materials?
A: Yes, variety is essential in this market. You can choose from over 400 styles and various materials, including cotton, polycanvas, and polyester, to suit your target audience and budget.
Q: Can I get help with the design process?
A: Absolutely. We offer personalised assistance to ensure a unique and professional result. Our team can help with artwork revision or design a logo from scratch.
Q: Are promotional backpacks expensive?
A: Promotional backpacks cater to all budgets. With options for bulk buying and low minimum quantities, they are an accessible and effective marketing tool.
Pairing a promotional backpack with a custom food storage container or travel accessories creates a gift set that is appealing to both students and professionals. Explore our range of Branded Travel Bags and Custom Everyday Bags to discover how you can maximise your brand's exposure with these practical promotional items.