Introducing the High Sierra Freewheel Pro RPET Backpack, a versatile and sustainable choice for your on-the-go needs. Featuring a convertible design for easy transition from backpack to wheeled bag, this backpack offers a generously sized main compartment, dedicated laptop sleeve, and multiple organizational pockets. Crafted from 100% recycled post-consumer polyester, it combines functionality with eco-consciousness.
Stay sustainable and on the go with the High Sierra Access 3.0 Eco Backpack - 45L. Made from recycled materials, this backpack boasts a multitude of compartments including a 16 laptop sleeve, tablet pocket, and fleece-lined phone pocket. Comfort meets functionality with padded straps and water-repellent fabric.
Introducing the High Sierra Elite Eco RPET 17 Computer Backpack, crafted from recycled polyester with a 42L capacity. This eco-friendly backpack boasts a padded laptop compartment, tablet sleeve, and multiple pockets for ultimate organization. Perfect for work or travel with added features like mesh pockets and airflow back panel!
Introducing the High Sierra Elite Fly-By 17 Computer Backpack - a checkpoint-friendly design with ample storage in 4 compartments for seamless airport security. Featuring a Cushion Zone padded laptop compartment, Tech Zone for tablets, and organiser section, this backpack is both practical and stylish.
The High Sierra Business 17'' 42L Computer Backpack is a travel essential with a spacious main compartment, padded laptop and tablet sleeves, and multiple organizational pockets. Made of durable 100% polyester with comfortable padded straps and airflow mesh back panel. Ideal for business professionals on the go.
Introducing the High Sierra Access 17'' 46L Computer Backpack, made with durable Diamond Ripstop Nylon and featuring multiple compartments including a padded sleeve for laptops up to 17 inches. Stay organised with deluxe pockets, media access, and comfortable shoulder straps for all-day wear.
Introducing the High Sierra Overtime Fly-By 17 39L Compu-Backpack, featuring TSA-friendly design for easier airport security checks. With cushioned laptop compartment, multiple storage sections, tech pockets, and comfortable straps, this 39-liter pack is perfect for travel and organization.
Introducing the High Sierra Swerve Big Wig 17 42L Compu-Backpack: A spacious multi-compartment design with padded laptop protection, multiple pockets, and ergonomic features for comfort. Made with durable Tall-Hex Ripstop & Shiny Dibby Duralite materials. Perfect for tech-savvy professionals on the go!
Backpacks
The High Sierra Swerve 17 34L Backpack features a padded laptop sleeve, multiple organizer pockets, and Vapel mesh Airflow shoulder straps for comfort. Made of durable 600D PolyCanvas, it's perfect for daily use or travel. Advertising your brand on this backpack is made easy with various printing methods available.
The Field & Co. Woodland 15 inch computer backpack is constructed from rugged cotton canvas, featuring a custom wood grain lining, and contains a padded 15 inch laptop sleeve inside its zippered main compartment. It also features a front zippered pocket for extra storage, a convenient water bottle sleeve, and a premium vinyl lash-tab. You [...]
Backpacks
Introducing the Elleven? Motion Compu Backpack 19L - A sleek 16 computer bag with optimal organization, padded compartments for laptop and tablet, quick access pocket, and comfortable padded back & straps. Perfect for travel with side handle and trolley slip design. Made of durable 600d Polyester and 420d Ripstop Nylon.Ideal for tech-savvy professionals on the go, the Elleven? Motion Compu Backpack 19L combines compact design with maximum functionality. Featuring a padded laptop compartment, dedicated pockets for essentials, and a sleek modern look- this backpack is perfect for work or travel. Made from durable 600d Polyester and 420d Ripstop Nylon, it's designed for comfort and convenience.
Introducing the Elleven? Checkpoint-Friendly Compu-Backpack 30L, featuring a laptop-only section for quick X-ray scanning, side entry for up to 17 laptops, multiple compartments, tech organizer panel, and comfortable padded straps. Perfect for tech-savvy travelers.
Backpacks
Introducing the Elleven? Wheeled Compu-Backpack 23L, a travel essential with a TSA-friendly laptop compartment, versatile compartments, and sleek design. Perfect for tech-savvy professionals on the go!Material: 420D/PVC dobby +600*300D/PVC + 420D/PU2 + Elleven vinyl | Size: 304mm(w) x 457mm(h) x 170mm(d) | Printing Methods: Print
Introducing the Darani GRS Recycled Canvas Backpack Tote - an eco-friendly choice made from Global Recycled Standard 4.0 certified pre-consumer cotton. Ideal for the environmentally-conscious, it features a laptop compartment, 24L main capacity, external zip pocket, water bottle holder, and adjustable straps with printing options available.
Stay eco-friendly with the Darani GRS Recycled Canvas Laptop Backpack, perfect for 15 laptops. Personalise with your logo or brand name!
Introducing the Darani 15 19L Computer Backpack, made from Repreve? recycled material to help save the environment. Featuring a zippered front pocket, laptop sleeve, and adjustable shoulder straps - a sustainable choice for your everyday essentials.
Promotional Backpacks: A Powerful Branding Tool
Promotional backpacks are an effective way for your business to gain exposure and foster brand recognition. They are practical, versatile items that can showcase your brand wherever the recipient goes. From students to professionals, commuters to adventurers, promotional backpacks offer a large surface area for your logo and provide excellent brand visibility.
Recent Trends in Promotional Backpacks in Australia
Minimalist and Sustainable Designs
Minimalism is dominating backpack design, with sleek, neutral-toned styles favoured over bulky, technical shapes. This shift towards understated aesthetics is especially popular among urban commuters and professionals. Consumers are also increasingly conscious of sustainability, with eco-friendly designs on the rise. Custom leather bags, recycled plastics, organic cotton, and biodegradable materials like mycelium leather are gaining traction.
Smart and Customisable Features
The market is seeing an increase in smart backpacks with innovative features such as interior lights, wireless charging, power banks, and real-time tracking tools. Customisation is also a key trend, with 55% of consumers willing to pay more for personalised options. Anti-theft backpacks, featuring slash-proof materials and hidden zippers, are another popular choice, addressing consumers' security concerns.
Practicality and Visual Appeal
Practicality remains essential, with multiple pockets, organisers, and adjustable padded straps topping the list of desirable features. Visual appeal is also a priority, with 60% of consumers seeking eye-catching designs. This trend transcends gender, with 61% of women and 59% of men valuing aesthetics.
Popular Printing Techniques
When branding promotional backpacks, consider the following printing techniques to ensure durability and visual appeal:
- Screen Printing: This cost-effective method uses ink to create a 3D effect, making it ideal for designs requiring bright colours. It is commonly used for children's backpacks.
- Digital Inkjet Printing: This technique is perfect for large quantities and short construction periods, offering high printing efficiency.
- Embroidery: Embroidery adds texture and a premium feel to your logo, making your brand stand out.
- Single-Colour Print: This durable finish feels 'painted on' and is a cost-effective option for simple designs.
Recommended for
- Employee Gifts: Promotional backpacks make excellent gifts for employees, especially those who travel, boosting morale and turning your staff into brand ambassadors.
- Giveaways and Contests: Using promotional backpacks as prizes creates positive associations with your brand and ensures regular brand exposure.
- Events: Providing custom backpacks at community events, school functions, or promotional events fosters a unified look and builds brand recognition.
- Custom Food Storage Containers: Pairing your backpack with a custom food storage container creates an appealing gift set for students and professionals.
Frequently Asked Questions
Q: What features should I look for in promotional backpacks?
A: Practicality and comfort are key. Look for multiple pockets, organisers, adjustable padded straps, and padded backs. These features ensure regular use, providing maximum brand exposure.
Q: Are promotional backpacks available in different styles and materials?
A: Yes, variety is essential in this market. You can choose from over 400 styles and various materials, including cotton, polycanvas, and polyester, to suit your target audience and budget.
Q: Can I get help with the design process?
A: Absolutely. We offer personalised assistance to ensure a unique and professional result. Our team can help with artwork revision or design a logo from scratch.
Q: Are promotional backpacks expensive?
A: Promotional backpacks cater to all budgets. With options for bulk buying and low minimum quantities, they are an accessible and effective marketing tool.
Pairing a promotional backpack with a custom food storage container or travel accessories creates a gift set that is appealing to both students and professionals. Explore our range of Branded Travel Bags and Custom Everyday Bags to discover how you can maximise your brand's exposure with these practical promotional items.