This exclusive design has a designated laptop-only section that unfolds to lay flat on the X-ray belt to increase your speed, convenience and security. (Pens, Laptop and other devices shown are not included). Features: Side entry laptop compartment holds up to 17 inch laptops. Main zippered compartment with file divider, interior side pockets and removable [...]
Backpacks
Main zippered compartment includes TSA-friendly laptop compartment expediting airport security. (Pens, Laptop and other devices shown are not included). Features: Holds most 17 inch laptops. File dividers and earbud port access. Zippered media pocket. Front zippered pocket with deluxe organiser includes Tech Trap. Padded valuables pocket. Three side zippered pockets. Hideaway backpack straps and comfort [...]
Backpacks
The Tornado Deluxe Backpack features a large main zippered compartment, a zippered front compartment and a side mesh pocket. The double adjustable shoulder straps make carrying comfortable and convenient. Product Size: 445mm(h) x 310mm(w) x 150mm(d). Available Colours: Grey,Orange,Red,White. Material: 600d PolyCanvas. MOQ: 25 | Quantity less than MOQ needs to be quoted, Please contact [...]
Stylish backpack offers on trend looks with exceptional value. Zippered main compartment with padded laptop sleeve holds up to a 15.6”” computer, dedicated iPad/tablet pocket with room for all your other business essentials. Features: Two front zippered pockets large enough for power banks, cables, pens and notecards. The two front pockets also offer flexible decorating [...]
Backpacks
Large zippered main compartment featuring dedicated laptop sleeve which can hold up to a 15”” computer. Double buckle closure for added security and design. Features: Front slash pocket featuring an earbud port. Large front slash pocket with mesh accents. Two side mesh pockets ideal for your water bottle. Padded, adjustable shoulder straps. Top grab handle. [...]
Backpacks
TSA-friendly laptop compartment allows for increased speed and convenience through airport security. Holds most 15”” laptops. Main spacious zippered compartment. Features: Front zippered pocket with deluxe organization. Quick-access corner pocket and zippered accessory pocket. Front bungee cord. Rear trolley handle pass-through. Padded, adjustable shoulder straps and carry handle. Main Compartment 15 litre capacity. Product Size: [...]
Laptop-only section unfolds lying flat on X-ray belt expediting airport security. Holds most 15 inch laptops with zippered main compartment and front pocket containing deluxe organisation panel and key ring. It also features a zippered top pocket with organisation and earbud port, side pockets, adjustable padded shoulder straps and carry handle. Features: Zippered front pocket [...]
Backpacks
Zippered main compartment. Front zippered pocket with earbud port. Side mesh pocket. Reflective zipper pulls. Padded back panel. Adjustable, padded backpack straps. Drink bottle and earbuds not included. Features: Made from 600D polycanvas in black. Holds approximately 18L. No business card holder featured. Product Size: 457mm(h) x 317mm(w) x 152mm(d). Available Colours: Blue with white [...]
Backpacks
Made from 600D polycanvas and diamond non-woven material. Main zippered compartment. Front zippered pocket with interior organization. Side mesh pocket. Padded, adjustable shoulder straps. Available in 3 colours. Features: A black mesh drink bottle holder is on the side of the bag. The front pocket opens half way with 2 pen holders and 2 internal [...]
Backpacks
Made from 600D Polyester. Large zippered main compartment with headphone port. Features: Features zippered front pocket and padded/adjustable shoulder straps. Side mesh water bottle pockets and padded back panel. Earphone and sports bottle not included. No business card holder featured. 15 liter capacity. Product Size: 460mm(h) x 380mm(w) x 150mm(d). Available Colours: Blue and Black [...]
The Zippered main compartment has a padded laptop sleeve and elastic organiser band to hold your mobile accessories, including power banks and cables. Features: The smart pass-through port in the front wall allows your cables to run from the main compartment, where your power source is located, to the front organizer pocket to charge your [...]
Backpacks
This computer backpack is designed not only to protect your 15 inch laptop, but also hold all your daily essentials, whether that is for business or school. Available in 2 colours. Features: Large front pocket organiser with pen and card sleeves, quick-access top pocket. Main compartment with padded laptop pocket and tablet sleeve. Product Size: [...]
Backpacks
A full colour microfibre backpack with a drawstring closure. Includes a 4 colour digital logo for free. Product Size: 330mm w x 381mm h MOQ: 250 | Quantity less than MOQ needs to be quoted, Please contact our staff.
Backpacks
600D polypropylene with 2 tone material trim. Set includes 4 person setting and detachable wine cooler. Supplied in polybag. Available Colours: Brown MOQ: 10 | Quantity less than MOQ needs to be quoted, Please contact our staff.
Backpacks
Economically priced, 600D polypropylene, 4 person picnic backpack in navy blue with white trim. Set includes: large cooler bag compartment, setting for four people and shoulder straps. Supplied in polybag. Product Size: 380mm H x 280mm W Available Colours: Dark Blue MOQ: 10 | Quantity less than MOQ needs to be quoted, Please contact our [...]
Backpacks
This Anti-theft backpack is perfect for students and day to day business commuters. The bag is made of a durable polyester material with a heat and water-resistant panel on the front with reflective safety stripe. Additional reflective material is sewn into the top corners helping to provide visibility of the backpack in low light. Additional [...]
Promotional Backpacks: A Powerful Branding Tool
Promotional backpacks are an effective way for your business to gain exposure and foster brand recognition. They are practical, versatile items that can showcase your brand wherever the recipient goes. From students to professionals, commuters to adventurers, promotional backpacks offer a large surface area for your logo and provide excellent brand visibility.
Recent Trends in Promotional Backpacks in Australia
Minimalist and Sustainable Designs
Minimalism is dominating backpack design, with sleek, neutral-toned styles favoured over bulky, technical shapes. This shift towards understated aesthetics is especially popular among urban commuters and professionals. Consumers are also increasingly conscious of sustainability, with eco-friendly designs on the rise. Custom leather bags, recycled plastics, organic cotton, and biodegradable materials like mycelium leather are gaining traction.
Smart and Customisable Features
The market is seeing an increase in smart backpacks with innovative features such as interior lights, wireless charging, power banks, and real-time tracking tools. Customisation is also a key trend, with 55% of consumers willing to pay more for personalised options. Anti-theft backpacks, featuring slash-proof materials and hidden zippers, are another popular choice, addressing consumers' security concerns.
Practicality and Visual Appeal
Practicality remains essential, with multiple pockets, organisers, and adjustable padded straps topping the list of desirable features. Visual appeal is also a priority, with 60% of consumers seeking eye-catching designs. This trend transcends gender, with 61% of women and 59% of men valuing aesthetics.
Popular Printing Techniques
When branding promotional backpacks, consider the following printing techniques to ensure durability and visual appeal:
- Screen Printing: This cost-effective method uses ink to create a 3D effect, making it ideal for designs requiring bright colours. It is commonly used for children's backpacks.
- Digital Inkjet Printing: This technique is perfect for large quantities and short construction periods, offering high printing efficiency.
- Embroidery: Embroidery adds texture and a premium feel to your logo, making your brand stand out.
- Single-Colour Print: This durable finish feels 'painted on' and is a cost-effective option for simple designs.
Recommended for
- Employee Gifts: Promotional backpacks make excellent gifts for employees, especially those who travel, boosting morale and turning your staff into brand ambassadors.
- Giveaways and Contests: Using promotional backpacks as prizes creates positive associations with your brand and ensures regular brand exposure.
- Events: Providing custom backpacks at community events, school functions, or promotional events fosters a unified look and builds brand recognition.
- Custom Food Storage Containers: Pairing your backpack with a custom food storage container creates an appealing gift set for students and professionals.
Frequently Asked Questions
Q: What features should I look for in promotional backpacks?
A: Practicality and comfort are key. Look for multiple pockets, organisers, adjustable padded straps, and padded backs. These features ensure regular use, providing maximum brand exposure.
Q: Are promotional backpacks available in different styles and materials?
A: Yes, variety is essential in this market. You can choose from over 400 styles and various materials, including cotton, polycanvas, and polyester, to suit your target audience and budget.
Q: Can I get help with the design process?
A: Absolutely. We offer personalised assistance to ensure a unique and professional result. Our team can help with artwork revision or design a logo from scratch.
Q: Are promotional backpacks expensive?
A: Promotional backpacks cater to all budgets. With options for bulk buying and low minimum quantities, they are an accessible and effective marketing tool.
Pairing a promotional backpack with a custom food storage container or travel accessories creates a gift set that is appealing to both students and professionals. Explore our range of Branded Travel Bags and Custom Everyday Bags to discover how you can maximise your brand's exposure with these practical promotional items.