Backpacks
Modern looking backpack made in 1000D nylon with padded shoulder straps Features Made in 1000D nylon Padded adjustable back straps Two zipped front pockets Two large main zipped compartments Multiple pocket organiser Matt silver fittings Product materials: Nylon Colours Available: Black , Silver Product Size: 320 x 120 x 450mm MOQ: 15
Backpacks
Combination trolley bag and backpack with 15″ laptop compartment Features Extenable aluminium trolley handle with stury chrome wheels Padded shoulder straps with clip system to conceal straps neatly away when in trolley bag use 1680D nylon material Padded 15″ laptop compartment Expansion zipper to increase bag volume Two zippered compartments Front pocket with stationery organiser [...]
Backpacks
Zippered main compartment. Zippered front pocket. Adjustable, reinforced padded shoulder straps. Webbed carry handle. Product Size: 457mm (H) x 330mm (W) x 152mm (D). Available Colours: Black,Royal Blue. Material: 600d PolyCanvas. MOQ: 50 | Quantity less than MOQ needs to be quoted, Please contact our staff.
Backpacks
The Abby 15” Computer Backpack is comfortable and durable. This everyday backpack features a tarpaulin bottom and webbing hook on front for easy grab. Get an updated look with the high quality printed material as well as the printed interior lining. Features: Keep your everyday essentials organized in the zippered main compartment with 15” computer [...]
Backpacks
The 20 Can Backpack Cooler is designed for those always on the go. This backpack cooler features a padded back panel and comfortable backpack straps for easy carrying. Grab and go with the removable, adjustable shoulder strap with shoulder pad. This cooler is heat sealed and features PEVA lining. Product Size: 370mm(h) x 320mm(w) x [...]
Promotional Backpacks: A Powerful Branding Tool
Promotional backpacks are an effective way for your business to gain exposure and foster brand recognition. They are practical, versatile items that can showcase your brand wherever the recipient goes. From students to professionals, commuters to adventurers, promotional backpacks offer a large surface area for your logo and provide excellent brand visibility.
Recent Trends in Promotional Backpacks in Australia
Minimalist and Sustainable Designs
Minimalism is dominating backpack design, with sleek, neutral-toned styles favoured over bulky, technical shapes. This shift towards understated aesthetics is especially popular among urban commuters and professionals. Consumers are also increasingly conscious of sustainability, with eco-friendly designs on the rise. Custom leather bags, recycled plastics, organic cotton, and biodegradable materials like mycelium leather are gaining traction.
Smart and Customisable Features
The market is seeing an increase in smart backpacks with innovative features such as interior lights, wireless charging, power banks, and real-time tracking tools. Customisation is also a key trend, with 55% of consumers willing to pay more for personalised options. Anti-theft backpacks, featuring slash-proof materials and hidden zippers, are another popular choice, addressing consumers' security concerns.
Practicality and Visual Appeal
Practicality remains essential, with multiple pockets, organisers, and adjustable padded straps topping the list of desirable features. Visual appeal is also a priority, with 60% of consumers seeking eye-catching designs. This trend transcends gender, with 61% of women and 59% of men valuing aesthetics.
Popular Printing Techniques
When branding promotional backpacks, consider the following printing techniques to ensure durability and visual appeal:
- Screen Printing: This cost-effective method uses ink to create a 3D effect, making it ideal for designs requiring bright colours. It is commonly used for children's backpacks.
- Digital Inkjet Printing: This technique is perfect for large quantities and short construction periods, offering high printing efficiency.
- Embroidery: Embroidery adds texture and a premium feel to your logo, making your brand stand out.
- Single-Colour Print: This durable finish feels 'painted on' and is a cost-effective option for simple designs.
Recommended for
- Employee Gifts: Promotional backpacks make excellent gifts for employees, especially those who travel, boosting morale and turning your staff into brand ambassadors.
- Giveaways and Contests: Using promotional backpacks as prizes creates positive associations with your brand and ensures regular brand exposure.
- Events: Providing custom backpacks at community events, school functions, or promotional events fosters a unified look and builds brand recognition.
- Custom Food Storage Containers: Pairing your backpack with a custom food storage container creates an appealing gift set for students and professionals.
Frequently Asked Questions
Q: What features should I look for in promotional backpacks?
A: Practicality and comfort are key. Look for multiple pockets, organisers, adjustable padded straps, and padded backs. These features ensure regular use, providing maximum brand exposure.
Q: Are promotional backpacks available in different styles and materials?
A: Yes, variety is essential in this market. You can choose from over 400 styles and various materials, including cotton, polycanvas, and polyester, to suit your target audience and budget.
Q: Can I get help with the design process?
A: Absolutely. We offer personalised assistance to ensure a unique and professional result. Our team can help with artwork revision or design a logo from scratch.
Q: Are promotional backpacks expensive?
A: Promotional backpacks cater to all budgets. With options for bulk buying and low minimum quantities, they are an accessible and effective marketing tool.
Pairing a promotional backpack with a custom food storage container or travel accessories creates a gift set that is appealing to both students and professionals. Explore our range of Branded Travel Bags and Custom Everyday Bags to discover how you can maximise your brand's exposure with these practical promotional items.