Backpacks
Anti theft, business backpack in high quality 600D polyester, cut and wear resistant. Available in grey and black finishing. Anti theft pocket at the back for keeping valuable objects. Inside compartment with USB output for powerbank connection -not included-. Security zipper, 2 padded, inside, independent, compartments for laptops up to 15 inches and tablets up [...]
Backpacks
Anti theft, business backpack in high quality 300D. USB charging port -powerbank not included- and pocket in left strap with an easy access for transport card and other frequently used documents. Security lock with password and 2 main, independent, compartments with zipper closure and a padded pocket for notebooks up to 15 inches size. Wide [...]
Backpacks
Security backpack in an urban design and in resistance 300D polyester material. Inside pocket with RFID (Radio Frequency Identification) security technology that keeps card and other devices data safe. Main compartment with an elegant zipper cover. With USB connection -powerbank not included and inside, padded pocket for laptops up to 15 inches. Padded backside and [...]
Backpacks
Adventure, folding backpack made of resistant 210D polyester and ripstop, in an attractive colour scheme. Buckle closure in main compartment, elastic strings and adjustable shoulder straps. Small size folding. Features Adventure, folding backpack Made of resistant 210D polyester and ripstop Water proof Buckle closure in main compartment Elastic strings Adjustable shoulder straps Small size folding [...]
Backpacks
Adventure backpack in combination of resistant 210D polyester and ripstop materials, in an attractive color scheme. Double puller, zipper closure and front pockets. Adjustable nylon reinforcements on closures Back side with ergonomic padding, padded, adjustable shoulder straps and buckle closure. Features Combination of resistant 210D polyester and ripstop materials Double puller, zipper closure and front [...]
Backpacks
Backpack with integrated solar power panel in resistant 1200D polyester. Water repellent, with USB charging port -powerbank not included- and security lock with password. Main compartment with double puller. Inside padded pocket for notebooks up to 15 inches and tablets up to 10 inches size. Shoulder and back straps with ergonomic padding. Features Backpack with [...]
Backpacks
Backpack trolley in resistant polyester 300D. With USB charging port -powerbank not included-, inner padded pocket for laptops up to 15 inches and inner compartment for tablets up to 10 inches. Main pocket with double puller and front and side pockets.Compartment for trolley mechanism with zipper closure, reinforced handle and wheel cover accessory with velcro [...]
Backpacks
Backpack with led indicators, in resistant 600D polyester material. Led indicators at the base, controlled by 2 integrated buttons in the shoulder straps. Main compartment with double puller and inside padded pocket for laptops up to 15 inches. Padded backside and shoulder straps. With micro USB connection cable -not included-. Requires powerbank -not included- for [...]
Backpacks
Powerbank, business, backpack in high quality waterproof nylon. Including an auxiliar battery of 8,000 mAh charging capacity and a USB output for total comfort in charging any mobile device. Type C and micro USB dual charging cable included. 2 padded, inside, independent, compartments for laptops up to 17 inches and tablets up to 12 inches. [...]
Backpacks
Anti theft, waterproof, business backpack in high quality polyester, cut and wear resistant. Including a password security lock, a reflective band and an accessory for trolley fitting. Anti theft pocket at the back for valuable objects. Inside compartment with USB output for powerbank connection -not included-. Including micro USB cable of 1 meter lenght for [...]
Backpacks
Anti theft, waterproof, business backpack in high quality nylon, cut and wear resistant. Features Anti theft, waterproof, business backpack High quality nylon, cut and wear resistant Anti theft pocket at the back for valuable object Inside compartment with USB output for powerbank connection -not included Including micro USB cable of 1 meter length for total [...]
Backpacks
Waterproof cover for backpack made of resistant 190T polyester in a wide range of bright tones. With adjustable elastic band. Features Waterproof cover for backpacks Resistant 190T polyester Wide range of bright tones. With adjustable elastic band Product materials: Polyester Colours Available: Black , Blue , Red , Yellow Product Size: fits most size backpacks [...]
Backpacks
Resistant 600D polyester backpack in stylish black waterproof finish, with headphones output. With inside compartment with USB port for powerbank connection (not included). Inside with padded compartment for laptops up to 15 inches and tablets up to 10 inches. With a wide range of inside and outside pockets. Shoulder and back straps with ergonomic padding. [...]
Backpacks
Backpack in resistant polyester 600D of bold bicolor design in a wide range of tones, with zipper closure, front pocket with headphones outlet and side mesh pocket. With reinforced corners, handles with strap for easy opening and accessories in black. Padded back and adjustable shoulder straps with padding. Features Resistant polyester 600D Zipper closure Front [...]
Backpacks
Backpack in resistant 600D polyester in black colour design. With headphones outlet, double zippered outside pocket and reinforced handle. Inside compartment for laptops up to 15 inches, with padded ribbons and back. Features Resistant 600D polyester Headphones outlet Double zippered outside pocket Reinforced handle Inside compartment for laptops up to 15 inches Padded shoulder and [...]
Backpacks
Folding backpack in soft polyester 210D in bright tones, with zipper closure and headphones output. With reinforced corners, adjustable shoulder straps and black accessories. Small folding size. Features Folding backpack Soft polyester 210D in bright colours Zipper closure and headphones output Reinforced corners Adjustable shoulder straps Black accessories Small folding size Product materials: Polyester Colours [...]
Promotional Backpacks: A Powerful Branding Tool
Promotional backpacks are an effective way for your business to gain exposure and foster brand recognition. They are practical, versatile items that can showcase your brand wherever the recipient goes. From students to professionals, commuters to adventurers, promotional backpacks offer a large surface area for your logo and provide excellent brand visibility.
Recent Trends in Promotional Backpacks in Australia
Minimalist and Sustainable Designs
Minimalism is dominating backpack design, with sleek, neutral-toned styles favoured over bulky, technical shapes. This shift towards understated aesthetics is especially popular among urban commuters and professionals. Consumers are also increasingly conscious of sustainability, with eco-friendly designs on the rise. Custom leather bags, recycled plastics, organic cotton, and biodegradable materials like mycelium leather are gaining traction.
Smart and Customisable Features
The market is seeing an increase in smart backpacks with innovative features such as interior lights, wireless charging, power banks, and real-time tracking tools. Customisation is also a key trend, with 55% of consumers willing to pay more for personalised options. Anti-theft backpacks, featuring slash-proof materials and hidden zippers, are another popular choice, addressing consumers' security concerns.
Practicality and Visual Appeal
Practicality remains essential, with multiple pockets, organisers, and adjustable padded straps topping the list of desirable features. Visual appeal is also a priority, with 60% of consumers seeking eye-catching designs. This trend transcends gender, with 61% of women and 59% of men valuing aesthetics.
Popular Printing Techniques
When branding promotional backpacks, consider the following printing techniques to ensure durability and visual appeal:
- Screen Printing: This cost-effective method uses ink to create a 3D effect, making it ideal for designs requiring bright colours. It is commonly used for children's backpacks.
- Digital Inkjet Printing: This technique is perfect for large quantities and short construction periods, offering high printing efficiency.
- Embroidery: Embroidery adds texture and a premium feel to your logo, making your brand stand out.
- Single-Colour Print: This durable finish feels 'painted on' and is a cost-effective option for simple designs.
Recommended for
- Employee Gifts: Promotional backpacks make excellent gifts for employees, especially those who travel, boosting morale and turning your staff into brand ambassadors.
- Giveaways and Contests: Using promotional backpacks as prizes creates positive associations with your brand and ensures regular brand exposure.
- Events: Providing custom backpacks at community events, school functions, or promotional events fosters a unified look and builds brand recognition.
- Custom Food Storage Containers: Pairing your backpack with a custom food storage container creates an appealing gift set for students and professionals.
Frequently Asked Questions
Q: What features should I look for in promotional backpacks?
A: Practicality and comfort are key. Look for multiple pockets, organisers, adjustable padded straps, and padded backs. These features ensure regular use, providing maximum brand exposure.
Q: Are promotional backpacks available in different styles and materials?
A: Yes, variety is essential in this market. You can choose from over 400 styles and various materials, including cotton, polycanvas, and polyester, to suit your target audience and budget.
Q: Can I get help with the design process?
A: Absolutely. We offer personalised assistance to ensure a unique and professional result. Our team can help with artwork revision or design a logo from scratch.
Q: Are promotional backpacks expensive?
A: Promotional backpacks cater to all budgets. With options for bulk buying and low minimum quantities, they are an accessible and effective marketing tool.
Pairing a promotional backpack with a custom food storage container or travel accessories creates a gift set that is appealing to both students and professionals. Explore our range of Branded Travel Bags and Custom Everyday Bags to discover how you can maximise your brand's exposure with these practical promotional items.