Backpacks
Handy 16L backpack made from durable 210D ripstop polyester and features lightly padded and adjustable shoulder straps. When not in use, the backpack can be folded away into a small carry pouch, making it perfect for travel. The pouch is discreetly zipped away into the bag when the backpack is in use. This lightweight backpack [...]
Backpacks
Stay organized and stylish with the Greyton Backpack! This 17L two-tone backpack features a padded laptop pocket, multiple compartments, and comfortable adjustable straps - perfect for daily use. Choose from various decoration options for a personalized touch.
Versatile Swiss Peak Convertible Travel Backpack: Easily switch between backpack, shoulder, cross-body, or handheld bag. Made with durable polyester, 21L capacity, padded laptop sleeve, RFID pockets, adjustable/removable straps, and trolley luggage strap.
The Bobby Bizz Anti-theft Backpack Briefcase is a versatile 10L bag that doubles as a secure briefcase, crafted from cut-resistant polyester. Features include padded compartments for laptops and tablets, USB charging port, metal frame for protection, and removable padded shoulder straps. Perfect for daily commutes and adventures.
Backpacks
Stay stylish and organized on-the-go with our Urban Camo Backpack. Made from durable polyester, it features multiple pockets, padded back, and customizable decoration options.
Backpacks
Stylish and practical Streak Drawstring Backpack made of water-resistant 1680D pongee dobby nylon, with polyester mesh top insert and drawstring closure. Customise with Screen Print or Colourflex Transfer.
Backpacks
The versatile Osprey Daylite Tote Backpack is your go-to companion for any outing, featuring eco-friendly materials, a laptop sleeve, and various carrying options. Add your logo with Colourflex Transfer or Embroidery for a personalized touch.
Backpacks
Stay organized and comfortable on-the-go with the Osprey Arcane Large Day Backpack, featuring a padded laptop sleeve, water bottle pocket, and self-locking hook. Crafted from certified recycled fabrics for durability.
Backpacks
Osprey Arcane Flap Backpack: Elevate your everyday style with this versatile bag made from 100% recycled materials, featuring a laptop sleeve and organizational pockets.
Backpacks
The Osprey Arcane Roll Top Backpack is a versatile everyday bag made from recycled fabric, featuring a padded laptop sleeve and comfortable carry straps. Available in multiple colours and decoration options.
Backpacks
Get organized and comfortable with our Springs Backpack! This affordable 15L pack features adjustable straps, internal laptop pocket, and multiple storage options for daily essentials.
Backpacks
Stay stylish on-the-go with the Herald Backpack - a trendy poly-canvas accessory featuring adjustable padded straps, laptop compartment, and concealed pockets. Available in grey, and customizable through Screen Print, Colourflex Transfer, or Embroidery.
Backpacks
Stay organized on-the-go with our durable Canvas Backpack - features padded straps, laptop pocket, and ample storage. Available in various colors for Customised branding.
Backpacks
Stay organized on the go with the Royale Drawstring Backpack, featuring a zippered front pocket, sturdy woven polyester construction, and various decoration options for branding.
Backpacks
Stay organized and stylish on-the-go with the Selwyn Backpack. This robust 300D polyester backpack features multiple compartments, laptop sleeve, and adjustable straps - perfect for daily use. Add your logo with Screen Print or Colourflex Transfer decoration options.
Backpacks
Stay organized and stylish on the go with the Aquinas Backpack. Features include a laptop compartment, padded back, adjustable shoulder straps, front zip pocket, and water bottle holder. Ideal for work or play.
Promotional Backpacks: A Powerful Branding Tool
Promotional backpacks are an effective way for your business to gain exposure and foster brand recognition. They are practical, versatile items that can showcase your brand wherever the recipient goes. From students to professionals, commuters to adventurers, promotional backpacks offer a large surface area for your logo and provide excellent brand visibility.
Recent Trends in Promotional Backpacks in Australia
Minimalist and Sustainable Designs
Minimalism is dominating backpack design, with sleek, neutral-toned styles favoured over bulky, technical shapes. This shift towards understated aesthetics is especially popular among urban commuters and professionals. Consumers are also increasingly conscious of sustainability, with eco-friendly designs on the rise. Custom leather bags, recycled plastics, organic cotton, and biodegradable materials like mycelium leather are gaining traction.
Smart and Customisable Features
The market is seeing an increase in smart backpacks with innovative features such as interior lights, wireless charging, power banks, and real-time tracking tools. Customisation is also a key trend, with 55% of consumers willing to pay more for personalised options. Anti-theft backpacks, featuring slash-proof materials and hidden zippers, are another popular choice, addressing consumers' security concerns.
Practicality and Visual Appeal
Practicality remains essential, with multiple pockets, organisers, and adjustable padded straps topping the list of desirable features. Visual appeal is also a priority, with 60% of consumers seeking eye-catching designs. This trend transcends gender, with 61% of women and 59% of men valuing aesthetics.
Popular Printing Techniques
When branding promotional backpacks, consider the following printing techniques to ensure durability and visual appeal:
- Screen Printing: This cost-effective method uses ink to create a 3D effect, making it ideal for designs requiring bright colours. It is commonly used for children's backpacks.
- Digital Inkjet Printing: This technique is perfect for large quantities and short construction periods, offering high printing efficiency.
- Embroidery: Embroidery adds texture and a premium feel to your logo, making your brand stand out.
- Single-Colour Print: This durable finish feels 'painted on' and is a cost-effective option for simple designs.
Recommended for
- Employee Gifts: Promotional backpacks make excellent gifts for employees, especially those who travel, boosting morale and turning your staff into brand ambassadors.
- Giveaways and Contests: Using promotional backpacks as prizes creates positive associations with your brand and ensures regular brand exposure.
- Events: Providing custom backpacks at community events, school functions, or promotional events fosters a unified look and builds brand recognition.
- Custom Food Storage Containers: Pairing your backpack with a custom food storage container creates an appealing gift set for students and professionals.
Frequently Asked Questions
Q: What features should I look for in promotional backpacks?
A: Practicality and comfort are key. Look for multiple pockets, organisers, adjustable padded straps, and padded backs. These features ensure regular use, providing maximum brand exposure.
Q: Are promotional backpacks available in different styles and materials?
A: Yes, variety is essential in this market. You can choose from over 400 styles and various materials, including cotton, polycanvas, and polyester, to suit your target audience and budget.
Q: Can I get help with the design process?
A: Absolutely. We offer personalised assistance to ensure a unique and professional result. Our team can help with artwork revision or design a logo from scratch.
Q: Are promotional backpacks expensive?
A: Promotional backpacks cater to all budgets. With options for bulk buying and low minimum quantities, they are an accessible and effective marketing tool.
Pairing a promotional backpack with a custom food storage container or travel accessories creates a gift set that is appealing to both students and professionals. Explore our range of Branded Travel Bags and Custom Everyday Bags to discover how you can maximise your brand's exposure with these practical promotional items.